Manager - Consumer Insights

Job description

Job Purpose

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories in the Personal Care Business.

Principal Accountabilities

• Design effective & efficient ways along with the agency partners to measure & track brand performance
• Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
• Work closely with the brand team & leverage insights to drive business growth
• Identify new & effective ways of testing concepts, products & communication
• Evaluate & pilot new tools & agencies esp. in the digital space
• Leverage internal monitoring tools to derive insights
• Triangulate multiple data sets to identify trends and early indicators of brand/product performance Operating Network Internal R&D Consumer Insights Manager PD Manager Brand Managers Finance Team External Market Research Agencies Requirements Role Requirements / Specifications MBA (Marketing) with minimum 4-5 years’ experience in qualitative/quantitative research.
• Should have significant knowledge on basic statistics

Knowledge & Skills Business Understanding

• Knowledge of market research methodology and tools Basic knowledge of statistics
• Knowledge of consumer understanding and behaviour Skills Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player