Senior Commercial and Consumer Business Analyst

Job description

The Senior Commercial and Consumer Business Analyst is a key strategic role responsible for enabling customer-led and commercially driven decision-making across the business. Working across Retail, Digital, CRM and Commercial Operations, the role translates commercial and customer insights into actionable recommendations that drive growth, profitability and customer engagement. Partnering closely with the AIAD team and business stakeholders, the role leverages existing analytical products, reporting frameworks and predictive models to identify opportunities, evaluate strategic initiatives and support data-informed decision-making across all channels.

What you will do

Commercial performance analysis Analyse commercial and customer performance across channels to identify opportunities, risks and key growth drivers. Insight generation and recommendations Utilise analytical outputs, dashboards and customer insights to provide actionable recommendations that support trading performance, customer experience and strategic decision-making. Forecasting and business reporting Define business requirements for reporting, forecasting and KPI frameworks, ensuring stakeholders have access to relevant and actionable performance insights.

Business case and opportunity evaluation Develop business cases, scenario analyses and performance assessments using commercial, customer and predictive insights to evaluate opportunities and investments. Who you’ll work with:​​​​​​​ Cross-functional business partnering Collaborate with Retail, Digital, CRM, Finance, Commercial and AIAD teams to influence decision-making and embed a data-informed culture across the business

Qualifications

Commercial and analytical acumen Strong understanding of retail, digital and customer performance metrics, with the ability to convert insights into commercial actions. Insight storytelling and communication Ability to translate complex analysis into clear, compelling recommendations for both operational and senior stakeholders. Stakeholder management and influence Strong relationship-building and influencing skills, with experience working across multiple business functions and seniority levels.

Strategic and financial thinking Experience in forecasting, scenario planning and business case development to support commercial decision-making. Data and reporting expertise Proficient in reporting and visualisation tools such as Excel, Power BI and SQL, with the ability to define requirements and leverage analytical products to drive business outcomes.

Behaviours based on our values Delivery & Execution

Ability to produce high-quality, accurate work, prioritise effectively and meet deadlines. You should also be able to demonstrate resilience under pressure.

Problem Solving & Judgment

Ability to analyse issues logically, use data and evidence to guide decisions & anticipate and address issues before they arise.

Communication

Able to communicate clearly in writing and verbally, you should be able to explain technical or complex points simply and keep stakeholders informed and updated.

Collaboration

Abiloity to work constructively with other colleagues, share knowledge and support teammates. You should also be openminded and accept feedback professionally.

Adaptable & Curious

You should be able to adjust to changing priorities, learns new tools and processes quickly and show curiosity and self-development