Stylist Lead, Editorial

Job description

At H&M Creative Studios, we develop and deliver H&M’s customer-facing brand and content experiences globally. Bringing together strategists, creatives, designers, creators, producers and specialists, we are responsible for H&M’s global campaigns, editorial storytelling, creator marketing, organic social channels, e-commerce content, brand design and physical brand experiences. Together, we shape how millions of customers discover, experience and engage with H&M every day.

WHAT YOU'LL DO

As Stylist Lead, you will define and elevate the styling vision for H&M's editorial content, creating inspiring fashion stories that connect with customers while strengthening the brand's visual identity. Acting as both a strategic creative partner and hands-on styling leader, you will shape concepts from idea to execution, ensuring every output balances fashion authority with commercial relevance.

In this role, you will: Lead the overall styling direction and visual expression for editorial content, translating creative direction into compelling fashion narratives for own channels and paid social. Partner closely with Art Directors, Copywriters and Creative Strategists to co-create concepts, shape creative direction and deliver impactful storytelling across channels. Lead styling execution on larger and more complex productions, ensuring exceptional creative quality and consistency throughout the process.

Play a strategic role in product selection and trend direction, partnering with Product teams to identify key New Arrivals and ensure the right products are elevated at the right moment. Proactively identify emerging trends, cultural movements and reactive opportunities to keep editorial content relevant, fresh and inspiring. Balance fashion credibility with commercial effectiveness, ensuring creative solutions support both brand ambition and business goals.

Identify, nurture and develop emerging creative talent, including stylists, creators, photographers and other creative profiles. Match the right creative talent to the right projects while coaching and developing the styling team to deliver their best work. Champion creative excellence and continuously explore new ways to evolve H&M's editorial expression. WHO YOU'LL WORK WITH You will be a part of the Editorial team within H&M Creative Studios, collaborating closely with Art Directors, Creative Strategists, Copywriters, Product teams, photographers, creators and production teams.

Together, you will create editorial content that inspires customers, strengthens brand relevance and brings fashion stories to life across multiple channels and formats.

Qualifications

WHO YOU ARE

We are looking for people with: Extensive experience within styling, fashion direction or creative leadership in a fashion, editorial or brand environment. A strong creative vision and point of view, with the ability to bring concepts to life through styling and visual storytelling. Deep knowledge of paid social and content that drives performance (Meta, TikTok, YouTube)​ Experience operating comfortably between strategic creative direction and hands-on execution.

Strong understanding of fashion trends, cultural movements and customer behaviours. A commercial mindset and proven ability to create work that is both creatively inspiring and commercially effective. Experience using insights and performance data to inform and strengthen creative decisions. Excellent collaboration, communication and stakeholder management skills.

And people who are: Fashion-forward, curious and culturally connected. Confident in their creative judgement while remaining open to collaboration and feedback. Passionate about developing others and creating high-performing creative teams. Comfortable navigating a fast-paced and continuously evolving environment. Inspiring leaders who build trust, empower others and enable creative excellence.