F&B Sales Manager - La Festa Phu Quoc, Curio Collection by Hilton

Responsibilities

Sales & Revenue Generation

• Proactively identify and develop new business opportunities for restaurant dining, group bookings, and events
• Drive sales for corporate lunches/dinners, social gatherings, celebrations, and buy-outs
• Manage and grow a portfolio of corporate and individual clients
• Achieve monthly and annual sales targets in line with business plans
• Take full ownership of social events, group dining, private functions, and restaurant buy-outs, actively driving demand and conversion across all food and beverage venues.
• Proactively develop and manage excursion, tour operator, and DMC-driven F&B business, creating structured offers and menus to capture group and leisure traffic.
• Design and implement event-led and group dining packages aligned with seasonal demand, cultural periods, and outlet capacity to maximize revenue and utilization.
• Collaborate closely with Hotel Sales, Concierge, Front Office, and Guest Relations teams to convert in-house guests, groups, and external leads into restaurant dining and events.
• Manage the event and group sales pipeline for restaurants, from lead generation to confirmation and operational handover, ensuring strong conversion, profitability, and guest satisfaction.

Account Management & Partnerships

• Build and maintain strong relationships with key corporate accounts, event planners, and local partners
• Negotiate contracts, menus, and pricing in collaboration with Culinary and Operations teams
• Develop strategic partnerships to increase footfall and brand exposure

Marketing & Brand Positioning

• Work closely with Marketing and F&B teams to promote seasonal offers, promotions, and special events
• Support digital and social media initiatives by contributing sales-driven content and campaigns
• Represent the restaurant(s) at networking events, trade shows, and industry functions F&D Reservations Management
• Oversee the F&B Reservations team, ensuring efficient handling of all restaurant reservations, group dining inquiries, and special event bookings
• Ensure reservation standards, response times, and guest communication align with brand and service expectations
• Work closely with Restaurant Managers to manage availability, special requests, VIP bookings, and large parties
• Analyze reservation trends, demand patterns, and booking data to support sales strategies and forecasting
• Lead, coach, and develop the F&B Reservations team to deliver consistent service excellence
• Set clear objectives, monitor performance, and ensure alignment with overall sales and revenue goals

Coordination & Operations Support

• Act as the main point of contact for restaurant-related sales inquiries
• Ensure seamless handover of confirmed business to Operations teams
• Follow up on guest feedback and ensure high satisfaction and repeat business

Reporting & Analysis

• Track sales performance and prepare regular reports on revenue, market trends, and opportunities
• Maintain accurate records in CRM and sales systems
• Analyze market competition and recommend strategies to maintain a competitive edge

Qualifications

Qualifications & Experience

• Minimum 3–5 years of experience in F&B sales, restaurant sales, or hospitality sales
• Experience in luxury hotels or high-end restaurants preferred
• Proven track record of achieving sales targets
• Fluency in English; additional languages are an advantage

Key Performance Indicators

• Restaurant sales revenue vs target
• Number of new accounts secured
• Repeat business and client retention
• Event conversion ratio
• Guest satisfaction related to sales-driven bookings
• Reservations conversion rate
• Response time and accuracy of reservations handling
• Guest satisfaction related to booking experience