Digital Channels Manager

Job description

Exceptional Hospitality Starts with You Picture yourself brightening someone’s day. When you join our Hotels team, that’s exactly what you’ll do every time you come to work! The Digital Channels Manager drives revenue for hotel products and promote its reputation through various online channels. This role works closely with other team like Sales / Rooms /Revenue / F&B / Events to identify their promotional and revenue objectives.

He / she creates and implements the necessary marketing initiatives with the Director of Sales / Commercial Director in order to reach these objectives

Responsibilities

Here’s what you’ll do during a typical day

Digital Budget Management and Execution Allocate hotel-level digital budgets across online channels (Digital Direct, Brand Store, domestic & international OTAs). Create and maintain digital calendars including national campaigns (618, Double 11, Chinese New Year, etc.). Align campaign planning with regional initiatives and hotel Commercial goals.

Campaign / Product Management

• Execute regional & Hotel level leisure transient/ lower funnel campaigns (e.g., Online Flash Sales 618, Double 11, Livestreams, etc.)
• Design voucher products based on hotel leisure strategy, target audience, channel positioning and commercial / campaign goals.

Manage voucher product lifecycle

application, conversion-driven content creation publishing, inventory control. Collaborate with regional teams to ensure online campaign alignment and maximize hotel level exposure & revenue performance.

Channel & Content Management

Monitor rate compliance and escalate discrepancies to ensure healthy distribution. Audit GEO-location, POI accuracy, and resolve content issues. Oversee Performance Marketing Program (PMP) & CPC investment and performance (regional PMP program, Ctrip Pyramid, Hilton Elevate, etc.), follow regional content audit and SEO guidance for better hotel discoverability and conversion. Manage operational metrics such as Fliggy HID% & MCI, Douyin POI score, etc.

Oversee Douyin store operations including revenue driven KOL/KOC Collaboration, revenue driven content creation, DP Management and Livestreaming. Ensure accurate bilingual content localization to engage diverse leisure travelers. Optimize content scores and ensure correct room/rate display across platforms Performance management/ Data Analysis: Conduct regular performance reviews across all channels. Analyze campaign data (traffic, conversion, ROI, segmentation, feedback) to generate actionable insights.

Provide data-driven recommendations for channel/product optimization. Collaborate with regional teams to further identify the growth opportunities. Collaborate with RMCC and OTA market managers to align inventory and promotional strategies

Qualifications

At Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member: A passion for spreading the light and warmth of Hospitality . Acting with Integrity and always doing the right thing. Inspiring others through Leadership . A belief that Teamwork drives the best outcomes. A sense of Ownership and accountability. And a focus on the Now , bringing urgency and discipline to every moment, knowing it can make a lasting impact.

In addition, this role requires the following minimum qualifications: Bachelor’s degree and above. Passion for the hospitality industry, and Customer-centric mindset. A minimum of 3 years of experience in OTA, Marketing, Distribution, Ecommerce Related industry Basic Elevate and PMP skills Strong communication skills with the ability to collaborate effectively across departments. Demonstrates sharp digital potential and strong market acumen, and motivated to explore emerging digital commerce opportunities Fluent written and spoken English are preferred Great customer service with Can-Do attitude