Senior Director, Demand Generation (Remote)

Job description

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.

Your responsibilities will include: New Channel & Lead Source Enablement

• Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
• Design structured test-and-learn frameworks for exploratory channels
• Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
• Build documentation, plans, and enablement materials to grow successful pilots

Channel Execution Support

• Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
• Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
• Set direction on budget allocation, pacing frameworks, and performance diagnostics Standardize processes and operating rhythms across channels Analytics, Targeting & Decision Support Enablement
• Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
• Promote optimization of decision systems, including routing and bidding logic
• Translate funnel and cohort insights into relevant recommendations
• Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.

Experimentation & Learning Systems

• Establish experimentation frameworks across channels
• Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
• Ensure insights from pilots are embedded into ongoing execution Combine cross-channel insights to inform and prioritize growth investment

Qualifications

• 10+ years of experience in performance marketing or growth Experience managing vendor relationships Experience launching and scaling new channels
• Knowledge of personal lines insurance industry and competitive landscape
• Demonstrated analytical and project management skills Minor travel required