Analytics and Insights Specialist

Job description

As an Analytics and Insights Specialist, you will own the end-to-end analytics process for a portfolio of products across multiple regions, working in Adobe Analytics and Amplitude. You will gather requirements from stakeholders, design and implement tracking, validate and QA the data, and turn it into reports and insights that inform our decisions. You will report to Senior UX Researcher.

What you'll do

Oversee analytics delivery across multiple products and regions simultaneously in Adobe Analytics and Amplitude, prioritizing and sequencing work independently to meet evolving needs.

Lead end-to-end implementation of analytics tracking

gathering requirements, validation, implementation, QA, and reports creation Build, configure, and maintain tags, variables, and events in Adobe Analytics with Adobe Launch, and in Amplitude. Maintain and audit existing analytics implementations on current products, and roll out tracking for new products as they launch. Perform QA and validation of tagging and data using tools such as browser debuggers, Omnibug, and Charles Proxy to ensure data accuracy.

Prepare analytics decks that showcase important metrics and insights to stakeholders and leadership. Combine analytics data and user research findings to build a full picture of customer behaviour. Apply transferable tag management knowledge (e.g. Tealium) where products sit on non-Adobe stacks.

Qualifications

What you'll bring

3+ years of hands-on experience in digital/web analytics, including implementation and reporting (mid-level role, not senior/managerial). Proven experience with Adobe Analytics and Adobe Launch Experience with Amplitude Exposure to other tag management or analytics platforms (e.g. Tealium, Google Analytics/GA4), and reflects the transferable skill set we're looking for. Basic HTML and JavaScript skills for tag customisation and troubleshooting.

Proficiency with data visualisation and reporting, using tools such as Adobe Analysis Workspace, Tableau, Power BI, or similar.