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Etisalat · Dubai, United Arab Emirates

Director/Digital Native SMBs

Dubai, United Arab EmiratesFull-timeDirectorExecutive & Management

Listed on Etisalat’s official careers site. Posted October 19, 2026. Check that it is still open and apply there.

Apply on Etisalat’s careers site →

Job description

We are seeking a results-driven Director to lead competitive market acquisition initiatives with a primary focus on winning business customers from competitors. This role will drive targeted expansion in competitor-dominated areas, shared zones, and Taawon regions, ensuring accelerated growth in customer base, revenue, and market share.

Responsibilities

Competitive Strategy & Execution​ Develop and execute aggressive strategies to penetrate competitor territories and convert business customers.​ Identify high-value target areas (competition zones, shared areas, Taawon) and prioritize opportunities.​ Market Expansion & Deal Acquisition​ Lead initiatives to win new deals and increase market share in targeted segments.​ Drive proactive engagement with business customers to shift them from competitors.​ Performance & Growth

Delivery​ Own and deliver on acquisition targets, focusing on customer numbers, revenue growth, and overall performance.​ Track KPIs and ensure consistent achievement of measurable results.​ ​ Planning & Governance​ Establish clear processes, frameworks, and governance models to ensure structured execution.​ Implement performance tracking, reporting, and accountability mechanisms.​ Cross-Functional Leadership​ Collaborate with sales, marketing, and operations teams to align execution with strategy.​ Ensure seamless coordination for faster deal closures and improved customer experience.​ Key

Focus Areas​ Business customer acquisition from competitors. ​ Expansion in competitive and shared territories. ​ Taawon-driven growth opportunities.​ Strong performance management and measurable outcomes​ ​ Success Metrics​ Increase in acquired business customers. ​ Market share growth in targeted areas. ​ Revenue uplift from competitive wins​ Conversion rate from competitor accounts.​ Execution efficiency and speed of deal closure

Qualifications

Strong background in B2B sales, telecom, or competitive market environments​ Proven track record in market penetration and winning from competitors​ Strategic mindset with strong execution capability​ Data-driven and performance-focused leadership​ Excellent stakeholder management and leadership skills

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