Director/Digital Native SMBs
Listed on Etisalat’s official careers site. Posted October 19, 2026. Check that it is still open and apply there.
Apply on Etisalat’s careers site →Job description
We are seeking a results-driven Director to lead competitive market acquisition initiatives with a primary focus on winning business customers from competitors. This role will drive targeted expansion in competitor-dominated areas, shared zones, and Taawon regions, ensuring accelerated growth in customer base, revenue, and market share.
Responsibilities
Competitive Strategy & Execution Develop and execute aggressive strategies to penetrate competitor territories and convert business customers. Identify high-value target areas (competition zones, shared areas, Taawon) and prioritize opportunities. Market Expansion & Deal Acquisition Lead initiatives to win new deals and increase market share in targeted segments. Drive proactive engagement with business customers to shift them from competitors. Performance & Growth
Delivery Own and deliver on acquisition targets, focusing on customer numbers, revenue growth, and overall performance. Track KPIs and ensure consistent achievement of measurable results. Planning & Governance Establish clear processes, frameworks, and governance models to ensure structured execution. Implement performance tracking, reporting, and accountability mechanisms. Cross-Functional Leadership Collaborate with sales, marketing, and operations teams to align execution with strategy. Ensure seamless coordination for faster deal closures and improved customer experience. Key
Focus Areas Business customer acquisition from competitors. Expansion in competitive and shared territories. Taawon-driven growth opportunities. Strong performance management and measurable outcomes Success Metrics Increase in acquired business customers. Market share growth in targeted areas. Revenue uplift from competitive wins Conversion rate from competitor accounts. Execution efficiency and speed of deal closure
Qualifications
Strong background in B2B sales, telecom, or competitive market environments Proven track record in market penetration and winning from competitors Strategic mindset with strong execution capability Data-driven and performance-focused leadership Excellent stakeholder management and leadership skills
More jobs at Etisalat
Specialist/Fraud Management (Emiratized role)
Dubai, United Arab Emirates
Director/Cyber Security Risk Governance,
Dubai, United Arab Emirates
AI Graduate Programme
United Arab Emirates
Bidayati – Internship Programme
United Arab Emirates
Join our Talent Pipeline
Abu Dhabi, United Arab Emirates
Similar jobs at other companies
Solution Engineer-Digital Native
Microsoft · China, Beijing
Solution Engineer-Digital Native
Microsoft · China, Shanghai
AI Native Associate Director
Accenture
Director, Digital Native UKI
Cloudflare · London, United Kingdom