Executive Director, Enterprise Channel Strategy & Commerce

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description We are seeking a visionary, results-driven Executive Director, Enterprise Channel Strategy & Commerce to lead the strategic roadmap for our global digital channels. In this high-impact role, you will shape and scale our enterprise-wide commerce ecosystem—encompassing Retailer.com, online marketplaces, pureplayers, social commerce, and organic/SEO channels. You will be responsible for setting global standards, building actionable playbooks, and partnering directly with regional Brand Commerce teams and Market leads to unlock profitable growth.

The ideal candidate is a strategic architect who thrives at the intersection of commercial execution, capability building, and digital innovation.

Long Description 1\.

Enterprise Channel Strategy & Frameworks Define Enterprise Strategy

Establish the global channel taxonomy, strategic frameworks, content best practices, and growth roadmaps across key digital touchpoints: Retailer.com, Marketplaces, Pureplayers, and Social Commerce ecosystems.

Omnichannel Alignment

Align channel-specific strategies with broader brand positioning, commercial targets, and consumer journey touchpoints. 2\. Playbooks, Governance & Performance Playbooks & Standards: Develop, maintain, and roll out standardized playbooks, operational guidelines, and commercial excellence standards for local market adoption.

Performance Frameworks

Build robust measurement frameworks, KPIs, and scorecarding mechanisms to evaluate channel health, ROI, and commercial effectiveness across markets. 3\.

Market Activation & Partnership Strategic Collaboration

Act as a strategic advisor to regional Brand Commerce teams and local Markets, co-identifying and driving high-value channel growth opportunities.

Localization & Scaling

Help local teams translate global strategies into localized execution plans while ensuring global brand consistency and operational efficiency. 4\.

Capability Building & Commercial Readiness Enablement & Upskilling

Lead enterprise-wide capability-building initiatives to elevate digital commerce fluency across brands and business units.

Knowledge Sharing

Establish forums, repositories, and routines for best-practice sharing, cross-brand learning, and post-campaign analysis.

Commercial Readiness

Ensure brands and markets are equipped with the tools, data, and operational processes required to scale new commerce channels. 5\.

Innovation & Emerging Channels Market Intelligence

Continuously evaluate emerging digital channels, platform updates, and evolving consumer shopping behaviors. Ability to summarize industry trends and benchmarks to design, test, and provide project solutions to the business and key strategic projects.

Pilot & Scale

Identify, pilot, and scale future growth opportunities (e.g., live shopping, next-gen marketplaces, AI-driven search/commerce) ahead of industry trends.

Qualifications

Education: Bachelor’s degree in Business, Marketing, Digital Media, or related field (MBA preferred).

Experience

10+ years of progressive experience in digital commerce, channel strategy, or omnichannel marketing, with at least 3–5 years in a leadership role.

Multi-Channel Expertise

Proven track record across Retailer.com, major Marketplaces (e.g., Amazon, Tmall, Mercado Libre), Pureplayers, and Social Commerce (e.g., TikTok, Instagram).

Matrix Leadership

Extensive experience driving strategic alignment across global/regional matrix organizations, regional markets, and multi-brand portfolios.

Commercial Acumen

Strong financial literacy with demonstrated experience managing P&L goals, performance frameworks, and channel ROI.

Key Competencies

Strategic Thinking & Execution: Ability to convert high-level enterprise vision into actionable, scalable operational frameworks.

Influence & Collaboration

Exceptional communication skills with a proven ability to partner with and influence senior leaders across diverse geographies and functions.

Change Management

High adaptability with a strong track record of leading organizational transformation and capability building.

Pay Range

The anticipated base salary range for this position is $158,650.00 to $272,700.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition, In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.

The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].

Michigan Applicants

Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants

Philadelphia's Fair Chance Hiring Law Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.