Brand Manager - Israel

Job description

If you’ve worn a pair of glasses, we’ve already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn! Your #FutureInSight with EssilorLuxottica Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

Your role The Brand Manager is responsible for supporting the performance of the assigned brand(s) in alignment with corporate guidelines. The intern will define and execute local marketing activities – both ATL and BTL – to support the achievement of business goals.

Main responsibilities

Brand Portfolio Management Track and analyze brand, product, and collection performance in terms of volume, profitability, and trends Monitor brand and product budget under supervision Recommend improvement opportunities based on performance data.

Actively coordinate and support the execution of sell-out activities, TMK (Trade Marketing), and POS (Point of Sale) campaigns

• Support the planning and execution of main marketing campaigns and consumer activations to achieve KPIs
• Prepare marketing materials and communication assets
• Collaborate closely with the Sales team, providing marketing support such as brand storytelling, training materials, and imagery
• Assist in the preparation of reports for local and corporate brand reviews
• Support in the creation of marketing presentations for internal and external stakeholders
• Contribute to brand and marketing plan development and updates
• Analyze market data, distribution, sell-in, and sell-out performance to identify opportunities for optimization

Trade Marketing

• Support coordination of TMK activities by COT/accounts and assist the TMK Manager Order TM materials (permanent/seasonal, tailor-made/massive)
• Coordinate logistics and oversee installation of TM materials Prepare TM performance reports for local and corporate stakeholders Create B2B tools and visual content (e.g., using Canva or similar tools) Align TMK initiatives with sales efforts (visibility, sell-in/sell-out promotions)
• Monitor and evaluate sell-in/sell-out promotional effectiveness
• Conduct store visits and TMK execution checks Training
• Prepare training communication materials aligned with GANT and COT standards
• Assist in organizing and tracking training events and supporting field training initiatives

Public Relations

• Support the PR agency by providing required materials including media briefs, visuals, videos, and more Main requirements: Strong analytical and organizational skills
• Ability to manage multiple projects simultaneously in a fast-paced environment Team player with good communication and interpersonal skills
• Proficiency in Microsoft Office, Excel and design tools (e.g., Canva, PowerPoint)

Fluent in Hebrew and English Recruiting process

Please also submit your CV in English. Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.​ #LI-LM1