Lifecycle Lead

Job description

Job Ref ID

JR0086173 YOUR MISSION We are looking for someone to join our Customer CRM Lifecycle team within the Growth organization. We are a team dedicated to crafting and implementing long-term automated lifecycle strategies designed to engage users with our app and drive incremental business results. As a CRM Lifecycle Lead, you will be an integral part of a team that thinks big, continuously pushing the boundaries to deliver & improve impactful communication strategies that align with our company’s vision and objectives.

THE JOURNEY Craft and optimize communications strategy

Lead the development and execution of the communications lifecycle strategy aimed at enhancing customer activation, retention and reactivation by driving user engagement. Do so, by working on optimizing and personalizing communication based on insights driven through data analysis. This includes continuously exploring new opportunities to enhance customer interactions.

Manage complex projects

Take ownership of communication projects from inception to execution. Ensuring deadlines are met and execution set-ups are measurable to gather new insights. You will coordinate with cross-functional teams, manage timelines, and oversee project deliverables.

Make decisions based on Data Analysis and Reporting

While not serving as the team's data analyst, you will have to take ownership of the testing framework for new tests, interpret customer data, and generate insights that inform and optimize communication strategies.

Excel at Stakeholder Management

Engage and collaborate with various stakeholders across the organization. Navigate conflicts effectively, ensuring that roadmaps are aligned and executed seamlessly across different teams.

Prioritize and align strategies to OKRs

Ensure that all communication strategies and tasks for the team are prioritized and aligned with the company’s and team’s OKRs (Objectives and Key Results). Your ability to link day-to-day activities with overarching business goals will be crucial.

Adapt and Innovate

Thrive in a fast-paced, ever-changing environment by balancing meticulous attention to detail with the ability to deliver results swiftly. You will be expected to adapt to new challenges and contribute positively to the team dynamic.

Qualifications

WHAT YOU WILL BRING

TO THE RIDE 5+ years of proven experience in CRM lifecycle marketing where you acquired a strong understanding of segmentation, user journeys, and personalized automated communication, beyond adhoc sendings. Proven ability to project manage end-to-end CRM initiatives, from ideation to final execution. Hands-on experience using marketing automation tools such as Braze (preferable), HubSpot, Salesforce, etc. Not on an agency basis.

Analytical mindset

You are comfortable working with datasets and A/B testing frameworks to derive actionable insights and conclusions. Proven experience working closely with analysts and data teams. You know how to turn user data into actionable insights and have a passion for testing, learning, and iterating. Knowledge of HTML and/or liquid coding Experience in a B2C relevant industry, compared to Glovo. i.e. marketplaces / Tech or consumer apps / subscription model / ride-hailing.

A strategic mindset. You can see the big picture, but also loves diving into the details. A problem solving and results-driven, can-do attitude. A collaborative spirit. You love working with other teams to bring ideas to life, this is powered by your outstanding communication and stakeholder management skills. The ability to learn fast and adapt yourself to different business situations Hands-on attitude. You’ll have to roll up your sleeves!

Preferably a degree in Business Administration, Economics, Marketing or equivalent Nice-to-haves: Demonstrated ability to coach, guide, and elevate the performance of cross-functional team members. Hands-on experience utilizing AI tools to optimize campaign execution, automate workflows, and deliver hyper-personalized content at scale. Knowledge of SQL. Experience with Braze Food delivery company experience in a growth department Experience in international environments Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas.

Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves

🌟 An enticing equity plan. 💪 Top-notch private health insurance to keep you at your peak. 🍔 Monthly Glovo credit to satisfy your cravings! 💳 Discounts on transportation, food, and even kindergarten expenses or office-based nursery. 🏊 Discounted gym memberships to keep you energized. 🏖️ The freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year. 👪 Enhanced parental leave. 🧠 Online therapy and wellbeing benefits