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CTBC Financial Holding · Taipei

數經_數位行銷企劃人員

TaipeiFull-time

Listed on CTBC Financial Holding’s official careers site. Posted June 10, 2026. Check that it is still open and apply there.

Apply on CTBC Financial Holding’s careers site →

Job description

台灣人壽保險股份有限公司 Your Career Our Future

  • 負責網路投保的數位行銷策略,包含內容行銷、廣告投放、客戶行銷活動規劃與執行

數位廣告投放與數據分析

  • 數位網路廣告素材發想、文案撰寫,定期追蹤成效,進行優化與報告分析

網路投保客戶活動

  • 分析網路投保分眾客戶,網路投保客戶活動企劃與執行,追蹤並分析成效

異業合作行銷

  • 規劃並執行與異業品牌合作計畫

競品資訊研究與分析

  • 定期分析及研究競品動態,提出行銷策略優化建議

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