Senior Specialist - Channel Activation

Job description

Channel Strategy & Activation Planning Develop initiatives that strengthen customer and partner engagement across offline channels as per overall channel & brand strategy. Develop activation calendars based on channel specific objectives and support to track PE Comm budget spends by brand, channel and segment for marketing function. Roll-out new retail initiatives in the partner stores. Channel activation & promotional execution Plan, develop & execute seasonal and tactical promotions to boost sales, engagement and brand visibility.

Align promotional calendars with sales and marketing team priorities, ensuring consistency and impact. Develop, manage & distribute channel-specific merchandise, giveaways, POSM & visibility initiatives. Channel Insigts & Campaign performance management Establish campaign objectives, track KPIs and perform evaluation methodologies to measure effectiveness. Use insights(participation rates, sales uplift, product mix & customer satisfaction) to refine future engagement and promotional strategies.

Develop channel activation performance dashboards for sales team use. Sales Enablement & Cross functional Execution Prepare communication toolkits & communication materials, ensuring consistency in brand & campaign execution. Ensure timely communication of campaigns to channel partners & stakeholders. Ensure frontline staff are equipped to deliver and amplify promotional initiatives while working closely with sales & relevant support functions to ensure seamless end-to-end campaign execution

Qualifications

Bachelor's Degree in any relevant discipline, preferably Business, Marketing, Engineering, or related fields.