Media Lead - Norway & Iceland

Job description

Role Purpose

The Senior Manager, Media & Connections Norway-Iceland is responsible for driving media excellence, full funnel connections planning, and efficient media activation across the Coca Cola portfolio in Norway-Iceland . Operating as part of the Norway-Iceland Marketing team, this role plays a pivotal part in ensuring media plans are consumer centred, insight driven, performance focused, and fully integrated with brand, commercial, and IMX plans.

This is a hands on, executional role that collaborates closely with Brand Managers/Senior Brand Managers, the IMX and Creative teams, the bottling partner, media agencies, and network partners. As the media & connections subject matter expert for Norway-Iceland , the Senior Manager ensures that national media investment is planned and deployed efficiently, measured rigorously, and aligned with both Local market realities and broader system strategy.

What You’ll Do for Us Media & Connections Planning Translate brand and IMX strategies into effective, efficient, and insight based Local media plans across the full funnel (awareness → engagement → conversion). Develop annual and campaign specific media plans in partnership with brand teams and the media agency. Evaluate consumer and shopper media opportunities in Norway-Iceland , integrating cultural, digital, and competitive insights.

Media Buying Support & Agency Management Work with the media agency on planning and buying across TV, OOH, Audio, Digital, Social, Search, and Retail Media. Ensure Norway-Iceland achieves efficient media buying and optimal value from negotiations and agency partnerships. Review and validate media plans, KPIs , CPMs , CPTs, digital viewability, and platform specific benchmarks. Investment Management & Governance Monitor and report media investment vs. planned budgets; recommend corrective actions when needed.

Approve agency buying orders, shifts, optimisations, and invoices. Ensure Norway-Iceland media spend complies with system policies, Responsible Marketing guidelines, and governance frameworks. Connections Integration Partner with Brand Managers/Senior Brand Managers to ensure media is integrated into campaign briefs, assets, creative, and activation plans. Work with Social, Influencer, Creative, Shopper, and IMX teams to ensure one connection plan across paid, earned, owned, and shared channels.

Coordinate owned/social content calendars and real time amplification with IMX partners. Performance, Measurement & Analytics Track media performance across platforms, leveraging MMM, brand lift, digital analytics, competitive reporting, and media auditing tools. Provide post campaign evaluations and recommendations to strengthen future media plans. Use data to optimise in flight campaigns for reach, attention, effectiveness, and ROI.

Cross Functional & Local Network Collaboration Partner with Commercial, RGM, Insights, Shopper, and bottler (local marketing) teams to ensure media plans support business priorities. Align with global/Europe IMX teams as needed while ensuring Norway-Iceland specific relevance. Drive alignment with legal, PR, crisis management, and social teams when issues arise. Market Stewardship & Expertise Maintain a deep understanding of the Local media landscape, platform innovations, retail media trends, and competitor activity.

Identify opportunities to pilot new media formats, technologies, and partnerships in Norway-Iceland . Support elevation of overall media capability across the Norway-Iceland marketing team.

Qualifications & Requirements

Bachelor’s degree in Marketing, Media, Communications, Digital, Business, or related field. 6–8 years of media planning/buying or connections experience , preferably in FMCG or agency environments. Strong understanding of the media landscape in Norway-Iceland , including digital, programmatic, social, and data driven advertising. Experience managing media agencies and large media budgets. Strong analytical skills; able to interpret media performance data and optimise investments accordingly.

Experience working cross functionally across brand, creative, commercial, and shopper teams. Strong communication and influencing skills; able to align partners and stakeholders. Ability to manage multiple projects simultaneously in a fast paced environment. Comfortable working autonomously while integrating into a collaborative local team structure.

What We Can Do For You Impact

Shape how Coca Cola brands connect with Local consumers across all media channels.

Learning

Exposure to global and regional IMX expertise and cutting edge media practices.

Growth

Opportunity to strengthen Norway-Iceland ’s media capability in a highly visible market role.

Creative Collaboration

Work with world class agencies, platforms, and internal creative partners. Confidentiality Notice This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit. Agency Management, Communication, Connections

Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model Location(s): Norway City/Cities: Lorenskog Travel Required: 00% - 25% Relocation Provided: No Job

Posting End Date: October 19, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.