Client Marketing Analytics - Vice President

Job description

The Client Marketing Analytics team transforms data into actionable insights to optimize marketing strategies across Citi's various channels and lines of business. We focus on maximizing client engagement and ROI through data-driven decisions. This role is based out of Analytics & Information Management (AIM), Citi's in-house analytics center.

Key Responsibilities

Marketing Analytics: Manage marketing partnerships, evaluate campaign performance, and optimize ROI.

Event ROI Analytics

Analyze event data to assess impact on client engagement and ROI, providing recommendations for future events.

Social & Web Analytics

Analyze client engagement across digital platforms and social media, optimizing content placement for acquisition and engagement.

Business Intelligence

Develop and maintain dashboards to monitor marketing performance and deliver real-time insights. Enhance reporting capabilities using advanced platforms.

Opportunity Sizing

Identify and recommend future marketing strategies.

Process Optimization

Continuously improve processes leveraging Generative AI tools (e.g., Genesis, Github).

Data-Driven Insights

Translate data into actionable insights regarding consumer behavior, driving targeting and segmentation strategies. Communicate findings to business partners and senior leaders.

Marketing Investment Optimization

Ensure data analysis informs marketing investment decisions and plan activities.

Performance Analysis & Forecasting

Analyze marketing program performance and business initiatives, including forecasting key indicators.

Collaboration

Partner with internal and external stakeholders to build, implement, track, and improve decision strategies.

Recommendation Implementation

Develop and implement data-driven recommendations using analytical and segmentation methodologies.

Profitability Analysis

Integrate profitability drivers to make pricing and offer recommendations. Perform ad-hoc analytical requests.

Team Management

Manage, evaluate, and mentor a team of analysts, including performance reviews, compensation, and staffing decisions.

Risk Management

Appropriately assess risk in business decisions, ensuring compliance with applicable laws and regulations.

Qualifications

Master's or Bachelor's degree in a quantitative field (Engineering, Technology, Computer Science) with 10+ years of experience in analytical solutions delivery and team leadership. MBA with a specialization in Analytics or Marketing is welcome. Proven ability to lead and mentor analysts. Strong analytical and problem-solving skills. Experience with large datasets, data warehousing, and data extraction techniques. Excellent communication and interpersonal skills. 10+ years of Experience in Marketing Analytics, Marketing Effectiveness, Marketing Measurement & Optimization Financial services experience (Investment analytics, Retail analytics, credit cards, banking).

Familiarity with marketing automation and web analytics platforms (e.g., Sprinklr, Adobe Analytics). Experience with data visualization tools (e.g., Tableau). This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required. C13 Lead for supporting analytics requirements for Client Marketing Effectiveness

Position ID P2607003338 - 2026-N30 ------------------------------------------------------ Job Family Group: Decision Management ------------------------------------------------------ Job Family: Business Analysis ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Most Relevant Skills Please see the requirements listed above. ------------------------------------------------------ Other Relevant Skills For complementary skills, please see above and/or contact the recruiter. ------------------------------------------------------ Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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