Assistant Vice President, APP - Preferred Banking (Portfolio & Private Wealth) MY

Job description

Key Responsibilities

Develop and execute Preferred proposition strategies, ensuring alignment with business objectives and growth priorities. Manage the end-to-end lifecycle of propositions, from design and structuring to rollout and ongoing optimization. Plan and implement marketing and client engagement strategies to drive awareness, adoption, and loyalty. Design and continuously refine the client engagement model and end-to-end customer journey to strengthen relationship management.

Collaborate with internal business units and manage strategic partnerships (internal and external) to enhance product offerings, wealth advisory solutions, and client programs. Drive revenue growth by ensuring propositions and engagement initiatives are commercially viable and aligned with client needs. Monitor proposition performance, utilization trends, and client behaviour to optimize offerings and engagement approaches.

Track, measure, and analyze campaign effectiveness, client engagement, and proposition adoption; provide recommendations to improve outcomes. Work closely with frontline teams to ensure propositions and engagement plans are well understood and effectively executed. Prepare management updates, presentations, and papers for senior stakeholders and governance forums. Ensure adherence to regulatory requirements, compliance policies, and internal procedures.

Conduct CET testing, update the SOP, and ensure all campaigns and programs comply with CIMB standards. Key Requirement Minimum 5 years of experience in Affluent Banking, Segment Management, Channel Management, Product Management, Marketing, or other relevant areas within the banking industry.