Vice President, GBM - Brand Strategy & Management

Job description

This role is responsible for brand and sponsorship practices across CIMB’s regional network.

It develops and executes brand positioning campaigns, ensures compliance with corporate identity standards, manages sponsorship assets, and collaborates with business owners on trademarking products and services

• Execute brand and sponsorship strategies to drive awareness and conversion of sales to deliver revenue targets set by the organisation
• Prepare marketing literature and campaigns, liaising with legal and compliance divisions, ensuring the designs and messages meet the organisation’s brand and regulatory guidelines
• Assist to develop the Group’s key sponsorship thrusts and source for the right programs to deliver against the set objectives and brand intentions
• Assist to ensure Group’s sponsorship programs and assets across the region to ensure they are used effectively to support brand building, customer engagement and business generation
• Assist to review sponsorship programs from regional and local offices and business to ensure stability and brand fit
• Assist to manage the relationship with external agencies and vendors to provide branding, sponsorship and marketing services up to the standards of delivery expected
• Assist to research and develop regional brand campaigns (print, radio, digital, broadcast etc) to build appeal and desirability of the brand amongst consumers and other stakeholder across ASEAN Assist to analyze data and prepare comprehensive reports on campaign performance and marketing
• Ensure adherence to the Group’s corporate identity standards to ensure the integrity of the CIMB brand via all branded materials and management of the Group’s trademark portfolio
• Conduct ongoing periodical measurement, analysis and reporting of brand health for CIMB in and across markets and region
• Works in partnership with regional counterparts in the implementation and communication of relevant initiatives and programs across the Group.

Mentor junior team member, where required Ensures compliance with regulatory requirements, CIMB policies & procedures, guidelines and the Department’s policies and procedures regionally To perform any other responsibilities / task as assigned by the management from time to time.