Head, GCMB DB - Digital Platforms MY

Job description

Platform Management & Operations Ensure timely commercialisation of OctoBiz MVP and deliver high availability, performance, and scalability of mobile, web, and API platforms across GCTB – OctoBiz, BizChannels and commercial banking digital platforms including OBCA and digital service via BCC/chatbots. Lead incident and problem management, root cause analysis, and continuous improvement of customer experience (CX), and NPS Collaborate with core product team and DCORO for ensuring regulatory compliance of all the digital platforms User Growth & Commercialization Drive new customer acquisition through digital on boarding (e.g., OBCA) and other partnerships like TNGD, MesinKira etc.

Lead cross-sell initiatives to existing customers via personalized journeys and data-driven insights using tools like AirShip, Adobe analytics. Develop and execute commercialization strategies for APIs and embedded finance use cases. Digital Marketing & Acquisition Own digital marketing strategy across paid, owned, and earned media. Deliver consistent budgeted CPA and improved funnel conversion. Optimize campaigns for NTB (New-To-Bank) growth and product penetration, offer product bundles via single digital application process.

Leverage analytics and automation to improve conversion and retention. Publish Platform KPIs daily/weekly dashboards for management reporting. Leadership & Stakeholder Management Build and lead a high-performing team across digital incidence management, transaction monitoring, digital operations, growth marketing, and platform support. Engage with senior stakeholders to align digital initiatives with business goals. Represent the digital run function in executive forums and governance committees like PSC, PWC and Regional TB MC.

Job Requirements

12+ years in digital banking, platform operations, or growth leadership. Strong understanding of non-retail banking products, services and functions Well-versed with the banking industry and digital banking trends Proven success in managing digital platforms and driving commercial outcomes. Strong understanding of mobile/web technologies, APIs, and digital marketing. Experience in regulated environments with a focus on customer-centric innovation.