SEM Sales Representative
Listed on Caterpillar’s official careers site. Posted October 16, 2026. Check that it is still open and apply there.
Apply on Caterpillar’s careers site →Job description
Career Area
Sales Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.
Together, we are building a better world, so we can all enjoy living in it.
Important Information
Dear candidates, please submit your application in English language. Otherwise, your CV’s might not be considered for this recruitment process.
About the role
For Customer Solutions – Growth Regions Division we are looking for a Sales Representative for Prime product and Aftermarket - SEM Brand. This exciting opportunity is a part of Caterpillar growth strategy for EAME markets. As a Sales Representative you will lead and manage dealers' relationships to market company products and services and assists in the development of dealer sales capability, covering Eurasia region.
Responsibilities (What You Will Do)
Demonstrate a strong understanding of the business model and ensure compliance with business process guidelines for the review and approval of variance programs and commercial actions. Design sales forecasts and support dealers in developing sales, rental, and used equipment strategies, while assisting with the rollout of new products. Conduct regular sales performance reviews with dealers and drive the implementation of corrective actions where necessary.
Lead the identification of sales opportunities, enhance customer satisfaction, and strengthen business relationships. Understand customer needs and recommend appropriate solutions to maximize customer value and business growth. Take responsibility for prime and aftermarket sales and achieve all assigned sales targets and mandatory performance metrics.
Key Skills
For Your Successful Assignment: Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Industry Knowledge
Knowledge of the organization's industry group, trends, directions, major issues, regulatory considerations, and trendsetters; ability to apply industry knowledge appropriately to diverse situations.
Decision Making and Critical Thinking
Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications
Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Negotiating
Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization and with external vendors and clients in a constructive and collaborative manner.
Relationship Management
Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Business Development
Knowledge of business development tools, techniques and approaches; ability to explore and develop potential areas of business growth for the organization.
Value Selling
Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer needs.
Top Candidates Will Have
Excellent communication in English , proficiency in Russian is required Knowledge of Caterpillar products, merchandising programs, and warranty practices and procedures. Current & proven track record of success in a (Internal or external) field representative role in construction equipment industry. Relevant degree or equivalent demonstrated work experience. Demonstrated ability to adapt change, creating & leading tactics matching market needs.
Experience in creating roadmaps with dealers to achieve sustainable growth. Understanding of local customer trends / market needs and ability to provide supporting business cases for future product offerings. Experience in delivering basic product trainings to dealer sales team on ground.
Additional Information
This is an onsite work opportunity, 5 days a week. Business travel requirement – 50% within the region. Relocation Support – not available for this opportunity.
Posting Dates
Caterpillar is an Equal Opportunity Employer. Qualified applicants of any age are encouraged to apply Not ready to apply? Join our Talent Community .
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