Media Measurement Analyst Contractor, 8AM-5PM

Job description

Vestcom is seeking a Media Measurement Analyst to drive in-store media performance analytics across key retail accounts. In this role, you will design test-vs-control evaluations and use SQL to dig deep into underlying POS data to determine exactly why a campaign worked or underperformed. You will act as the analytical engine supporting our Data Strategy & Insights (DSI) client-facing and internal sales teams—equipping them with the reporting, dashboards, and diagnostic insights they need to deliver client recommendations.

This role within the Data Strategy and Insights (DSI) team is ideally structured as a contract position, offering up to 40 hours per week with the potential for contract-to-hire. This role is ideally based in Cincinnati on a hybrid schedule of two days per week in the office, though we will consider fully remote work for highly qualified candidates. The standard schedule is 8:00 AM to 5:00 PM, and the compensation is $35.00 to $40.00 per hour (W-2).

What this role IS

Hands-on SQL querying, executing test-vs-control (TvC) measurement, extracting POS data, and diagnosing the root causes behind campaign performance or designing optimal campaigns, to support internal stakeholders and clients; as well as general brand and category trends and insights.

What this role IS NOT

Building predictive algorithms, machine learning modeling, data science modeling, architecture, engineering, machine learning, or platform design.

Key Responsibilities

Conduct test-vs-control performance analytics for in-store media programs across retail channels. Extract and analyze POS datasets using SQL to evaluate brand trends, determine campaign success factors, and optimize future media plans. Prepare results, dynamic reports, and dashboards to equip internal sales and client-facing DSI teams with clear, actionable insights. Support data integration initiatives, document technical requirements, and collaborate with technology and operations teams to improve analytical processes at scale.

Translate complex quantitative findings clearly for internal technical and non-technical stakeholders across Vestcom’s solutions portfolio.

Qualifications

Technical Skills

Proficiency with SQL for data extraction and querying, alongside experience in Tableau, Excel, and Google Workspace tools.

Analytical Capability

Strong quantitative background with a proven ability to design TvC analyses, interpret performance metrics, and diagnose underlying data trends.

Collaboration

Excellent communication skills with the ability to partner cross-functionally and effectively package insights for internal sales and client services teams.

Time Management

Strong organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.

Education & Experience

Bachelor’s degree in Data Analytics, Statistics, Economics, Business, Information Systems, or equivalent practical experience.

Work Authorization

Must be legally authorized to work in the U.S. without current or future employer sponsorship.

Preferred Experience

2+ years working in CPG, retail, or in-store media analytics environments. Direct exposure to value channel, drug, or grocery retail analytics (experience analyzing promotions in the value channel is a strong plus). Background in pricing, merchandising, promotional analysis, or marketing analytics. Prior involvement in data integration or operational process improvement projects.