Senior Applied Scientist , Sponsored Products and Brands Ads Response Prediction

Job description

About Sponsored Products and Brands

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights.

We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

Key job responsibilities

As a Machine Learning Applied Scientist, you will:

* Conduct deep data analysis to derive insights to the business, and identify gaps and new opportunities

* Develop scalable and effective machine-learning models and optimization strategies to solve business problems

* Run regular A/B experiments, gather data, and perform statistical analysis

* Work closely with software engineers to deliver end-to-end solutions into production

* Improve the scalability, efficiency and automation of large-scale data analytics, model training, deployment and serving

* Conduct research on new machine-learning modeling and Generative AI solutions to optimize all aspects of Sponsored Products and Brands business

About the team

The Ad Response Prediction team within Sponsored Products and Brands (SPB) drives personalized shopping experiences for SPB Ads across placements, pages, and devices worldwide. We achieve this through ML and GenAI solutions that include customized shopper response prediction and session-level understanding to optimize every stage of the ad-serving process, from sourcing and bidding to widget discovery and auctions. Our responsibilities include advancing response prediction through model and feature innovations and extending prediction beyond the auction stage to areas such as targeting, sourcing, and bidding.