Senior Product Marketing Manager, Alexa Influencer and Social Operations, Alexa/ Alexa+ Brand Marketing

Job description

We are seeking a Senior Product Marketing Manager to drive the growth and execution of our Influencer Program while supporting broader Social Operations for Alexa+ brand marketing. This individual contributor role is responsible for scaling the influencer program, identifying new opportunities, testing innovative approaches, and driving ideas from concept to execution, while also contributing to the operational excellence of our social media programs.

The ideal candidate is a proactive, execution-oriented marketer who combines creative thinking with strong operational rigor and a passion for the creator economy.

Key job responsibilities

Influencer Program Growth & Execution

Drive the growth and scaling of the Alexa+ influencer program, identifying new creator partnerships, platform opportunities, and content formats to expand reach and engagement

Lead the end-to-end execution of influencer campaigns, including talent sourcing, briefing, content review, approvals, and delivery across platforms (TikTok, Instagram, YouTube, Snapchat, and emerging channels)

Proactively pitch and develop new ideas to evolve the program, including new content types, creator tiers, platform strategies, cultural moments, and audience-specific approaches

Manage influencer relationships and day-to-day communications with creators, agents, and agency partners to ensure campaigns are delivered on time, on brief, and on budget

Coordinate influencer content production across multiple content types including feature inspiration, deals/high-value events, reactive/culturally connected content, and high-production-value creator partnerships

Own the influencer campaign calendar, ensuring alignment with broader social and marketing flight plans

Track and manage influencer budgets, including PO creation, invoicing, and spend reconciliation

Design and execute content testing frameworks, analyzing performance by audience segment and platform to surface insights and inform program evolution

Monitor influencer content performance against KPIs including impressions, CPM, VCR, CTR, and engagement rate, and compile post-campaign reporting and retrospectives with actionable recommendations

Stay ahead of industry trends, platform changes, and creator economy developments to bring forward-looking ideas and competitive insights to the team

Social Operations Support

Support day-to-day social media operations, including content calendar coordination, publishing workflows, and platform-specific execution

Assist with social monitoring and listening efforts, tracking customer sentiment, product feedback, and brand health across social platforms

Help maintain and improve operational processes for campaign delivery, vendor onboarding, and cross-functional coordination

Support social analytics and reporting, pulling data and compiling insights to inform the broader social strategy

Coordinate with customer service, communications, and PR teams on social escalations and real-time response needs

Contribute to the operational readiness of marketing moments and campaign launches

Cross-Functional Coordination & Innovation

Partner closely with the Social & Partnerships Lead to translate strategic direction into executable plans and timelines, while proactively surfacing new ideas and opportunities to grow the program

Coordinate with agency partners, creative teams, paid media, and campaign delivery to ensure integrated execution across flights

Manage vendor relationships, including onboarding new partners, tracking deliverables, and ensuring compliance with brand guidelines

Serve as a central point of coordination across influencer, social, and campaign workstreams, proactively identifying risks and resolving blockers

Champion a test-and-learn culture, proposing experiments and pilots to push the program forward and unlock new growth levers

About the team

Alexa Marketing is a dynamic team of advertising, media, social, lifecycle, and channel marketers. We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.