Principal, CTV Measurement, Amazon Ads Strategy & Business Development

Job description

Advance the future of Connected TV (CTV) advertising measurement by developing innovative strategies that help advertisers unlock unprecedented insights and value. In this pivotal role, you'll bridge technology, partnerships, and strategic vision to evolve how brands understand and optimize their CTV advertising investments across Amazon's premium video properties and third-party publisher partnerships.

As Principal, CTV Measurement Strategy & Business Development, you will lead the development and execution of measurement strategies that enable advertisers to better quantify and maximize the value of premium CTV investments. You'll drive thought leadership across industry bodies, evaluate emerging measurement technologies and partnerships, and build business development frameworks that extend beyond any single initiative to deliver long-term organizational value.

Expect to move seamlessly between executive strategy sessions, technical deep dives, and cross-functional collaboration.

This is a high-impact role requiring both strategic vision and collaborative execution. You'll work at the intersection of product innovation, partnership development, and go-to-market strategy to ensure Amazon Ads remains at the forefront of CTV measurement innovation. Work collaboratively with industry measurement providers and standards bodies to support advertiser choice and innovation across CTV.

Key job responsibilities

- Develop comprehensive measurement strategies for CTV advertising across Amazon's video properties and publisher partnerships

- Drive innovation in measurement solutions that address diverse advertiser needs

- Lead strategic business development initiatives with measurement providers and technology platforms

- Represent Amazon Ads in industry associations and standards bodies

- Collaborate closely with Product, Sales, and Analytics teams to translate market insights into actionable strategies