Sr. Program Mgr, Tooling & Automation, Prime Video, Sports Marketing

Job description

Prime Video's US Sports Marketing team is looking for a hands-on builder to join our brand and campaign management team. This is not a traditional program management role — this is a maker role who is fluent in AI. You will design, build, and maintain tooling, automations, AI and operational infrastructure that powers campaign management, go-to-market execution, and creative asset development across our live sports portfolio (NFL, NBA, NASCAR, WNBA, and more).

You will work at the intersection of operations, AI-enabled solutions and technology — translating complex, repetitive workflows into scalable, automated solutions that free up campaign teams to focus on strategy and execution rather than process overhead.

Key job responsibilities

Build & Maintain Operational Tooling

• Design, build, and maintain tooling across Airtable, internal Amazon tools, APIs, scripts, low/no-code platforms, and AI-enabled solutions that support campaign management, creative asset workflows, and go-to-market execution

Automate at Scale

• Translate manual and fragmented workflows into scalable automations that reduce operational toil, improve consistency, and increase execution speed across the sports marketing lifecycle

Technical Solution Design

• Translate business requirements into end-to-end technical solutions across data models, integrations, interfaces, automations, and reporting

Airtable & Tooling Expertise

• Serve as the subject matter expert for Airtable and related tooling, establishing scalable solutions and best practices across data architecture, interfaces, automations, scripting, and integrations

Creative Asset Operations

• Build tooling that supports creative development workflows including asset versioning, approval routing, delivery tracking, and cross-functional handoffs

Campaign Infrastructure

• Develop and maintain tooling that supports campaign planning, briefing, trafficking, launch readiness, and performance tracking across multiple sports properties

Cross-Functional Enablement

• Build self-service tooling that enables campaign managers, creatives, and partner teams to manage execution more efficiently

Operational Excellence

• Maintain the reliability, accuracy, and scalability of tooling and automations; troubleshoot issues, maintain integrations, and evolve solutions as requirements change

Documentation & Enablement

• Document system logic, workflows, integrations, and operating processes; enable users to effectively adopt and self-serve through the tools you build

Continuous Improvement

• Identify tooling gaps and automation opportunities, recommend solutions, and continuously improve existing systems based on business needs and user feedback