Senior Account Based Marketing Manager, Australia & New Zealand, ANZ Marketing Team, Amazon Web Services, ANZ Marketing Team, Amazon Web Services

Job description

Elevate marketing strategies and drive transformative growth across Australia and New Zealand by crafting compelling, account-based marketing campaigns for the Financial Services Industry that resonate with target accounts and deliver exceptional business impact.

Our team is seeking an innovative ABM marketing professional who can develop and execute strategic account-based marketing programs, turning deep account insights into powerful engagement opportunities that accelerate pipeline and revenue growth for the Financial Services Industry.

A Day in the Life

As our Senior ABM Marketing Manager, you'll collaborate with cross-functional teams including sales, product marketing, and customer success to design and implement targeted ABM initiatives that speak directly to priority accounts in the FSI ANZ market. Your day might involve analysing account engagement metrics, developing personalised account strategies, coordinating executive events, and building relationships with key stakeholders across target accounts.

About the Team

We are a dynamic group of marketing professionals dedicated to understanding and connecting with our most strategic accounts. Our team values creativity, data-driven decision-making, and collaborative problem-solving. We're committed to developing ABM strategies that not only meet business objectives but also create meaningful, personalised connections with decision-makers at our target accounts.

Key job responsibilities

- Develop and execute 1:1 and 1:Few account-based marketing plans for high-value Financial Services enterprise accounts in the ANZ region, with clear engagement strategies, per-account goals, and measurable outcomes tied to pipeline and revenue

- Design and own engagement programs aligned to sales-led initiatives, including executive roundtables, partner co-hosted sessions, and peer forums that build sustained relationship arcs across the year

- Build stakeholder engagement strategies that target named decision-makers within buying groups, track relationship progression, and connect every activation to a specific persona, objective, and next step

- Own accountability for ABM-influenced pipeline: set targets per account, track investment against outcomes, and report regularly on progression across reputation, relationships, and revenue

- Collaborate with account teams to ensure marketing activities accelerate specific opportunities and open doors with new stakeholders

- Develop proactive outreach strategies that respond to real-time business signals and account-level moments of change

- Analyse campaign performance at the account level with clear baselines, provide data-driven recommendations, and maintain a regular review cadence with sales and partner leads