SGTM Specialist - Audio

Job description

Amazon Ads is dedicated to driving measurable outcomes for both brands and agencies through advertising. Our ad solutions—including streaming audio, sponsored content, premium video, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage meaningfully with audiences. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase consideration, and drive transactions on and off Amazon.

Audio Sales GTMs are aligned to the Large Customer Sales (LCS) organization and work closely with Account Teams, Agency Development Managers (ADMs), global Go to Market (GTM) teams, and Product.

They are responsible for:

• Scaling audio GTM strategies across LCS;
• Developing and implementing tailored vertical strategies;
• Service and operations team engagement as it pertains to new and emerging products;
• Partnering with LCS and Marketing to develop narratives that differentiate Amazon Ads unique offerings tied to customer objectives and business outcomes; and
• Representing Amazon Ads externally at industry events to drive annual commitments.

Key job responsibilities

Drive the Mexico Amazon Ads Audio sales strategy by serving as a primary liaison between Product organizations and Mexico sales teams

• Develop and implement comprehensive GTM strategies that address varied requirements across Locales
• Partner with other SGTM teams to create and maintain sales enablement frameworks that help teams articulate our audio media and ad tech capabilities to customers and stakeholders
• Partner with Product Marketing to develop compelling narratives around our advertising solutions
• Analyze, contextualize and communicate industry developments to sales teams and customers
• Support global sales teams gathering voice of the customer (VOC) and blockers
• Collaborate with Product teams to ensure GTM strategies align with holistic

Amazon Ads Sales GTM

• Establish a partnership with internal and external senior business leaders to drive the business forward
• Identify and provide the right metrics to measure success, providing meaningful feedback to stakeholders through ownership of monthly organizational business reviews
• Develop and execute weekly, monthly, and quarterly action plans that increase adoption of strategic initiatives
• Effectively communicate the business strategy to all levels of the organization