Country Manager, Korea, Amazon Ads

Job description

Amazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital display and search advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high-quality sites across the web, and on millions of Kindles, tablets, and mobile devices.

Reporting into the APAC Regional VP, this leader will be responsible for driving the sales growth of Amazon Advertising in Korea.

Amazon Advertising is seeking a 'builder' who will be responsible for developing and executing a bold and innovative vision that delights our advertisers and partners by maximizing the return on their marketing investment and helping them grow their businesses. The organization covers all Amazon Advertising ad products, such as Sponsored Ads, Video and STV, Display, Device Advertising and more. Internally, this role will partner closely across a number of teams, including Amazon Consumer, AWS, Twitch, Product, Creative, Ad Tech, and more.

Externally, this individual will represent Amazon with the press and industry bodies, lead joint business plan negotiations, and be an active participant at trade events.

An extensive career as an Executive in the Advertising Industry will make a successful transition as a General Manager of the business with Amazon Advertising. They will be comfortable with ambiguity and will lead and innovate towards the future, defining the vision for the business and investment areas. They will lead the organization to be strategic advisors, providing customer insights that drive measurable business outcomes and growth with clients.

They will leverage experience and high-judgment to define organizational strategy, organizational design, processes, tools, and incentives to maximize ROI and accelerate growth. This individual will invent on behalf of customers, drive execution of strategy, ensuring that the organization is consistently delivering measurable results in advertiser satisfaction, YoY revenue growth, renewal rates and other operational quality metrics.

This individual will partner closely with Amazon leadership to establish joint goals and strategies.

If you're interested in joining a rapidly growing team that's building a unique, innovative business with a relentless focus on the customer, you've come to the right place.

Key job responsibilities

1) Build a high performance, input driven team

Attract, hire and retain top sales and digital media talent

Provide strong mentoring and coaching to direct reports and sales representatives

Elevate skillsets and develop bench strength in the organization

Determine short and long-range sales revenue plans per property, vertical, account, territory, and Sales AE; annual revenue budgets; tactical action plans

Create and implement sales programs and tools that increase performance by the sales staff

Develop relationships with key digital media and marketing executives in Korea

Lead the Korea team to promote advertising solutions for advertisers and customers

2) Grow revenue

Develop account, and agency coverage strategy for the Korea market

Drive strategic relationships with Fortune 500 type clients. Build upon prior success in this area to continue to grow this opportunity.

Drive the sales management process as well as play a hands-on role in driving sales, generating leads and opening doors for the sales organization.

Partner with Amazon Retail and Online Ad Product teams on category and product development strategies

Lead the larger organization of Amazon Advertising for success

Partner brands and support all advertiser education initiatives that will help their advertising on Amazon.

3) Serve as Amazon's Advertising Industry Ambassador

Responsible for overseeing decision making and strategies for the LCS Korea team

Utilize existing client and agency relationships to drive large, long-term deals with top brand advertisers

Represent Amazon at key industry conferences, trade magazines and other speaking events

Drive strategic meetings with senior executives to help set program direction and priorities

4) Drive product innovation through thorough

understanding and representation of customer and industry trends/needs to ensure Amazon continues to provide a resonate and differentiated value proposition

Partner with product development to prioritize and build innovative new advertising products to provide a truly better and differentiated advertising business for our customers

Assess potential acquisition or partner targets to expand the program's reach and scope

A day in the life

Your days are dynamic and customer-focused. You'll lead weekly business reviews diving deep into pipeline health, coach account executives on high-stakes video pitches, and engage directly with C-suite advertisers on multi-million dollar partnership agreements. You'll collaborate cross-functionally to unlock inventory and solve client challenges. Activities range from agency stakeholder meetings to reviewing key proposals to strategizing on streaming TV acceleration.

You'll balance strategic planning with hands-on problem-solving, celebrating team wins while addressing blockers requiring executive escalation.

About the team

The Amazon Ads Korea team is a high-performing, metrics-driven organization united by relentless customer obsession. Team operates with radical transparency—openly discussing wins, misses, and blockers. The culture emphasizes continuous learning through pitch training, ad-tech certifications, and cross-functional partnerships. Team members are bilingual, bicultural professionals who thrive on ambitious stretch goals while maintaining accountability.