Sr. PMM , Engagement Marketing Lead, Creators

Job description

The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners.

We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.

This role will focus on building and leading the overall strategy and vision for how we engage and educate creators, empowering them to grow their creator business with Amazon. You will work closely with our product team to improve our communication mechanisms, with a focus on personalization within all forms of creator engagement (email marketing, SMS, push notifications) and automation of asset development. You will strategize how best to communicate with creators through all stages of the funnel, developing new lifecycle strategies to attract and retain creators.

This role will also lead engagement strategies for the most critical points of the year, such as seasonal moments and retail sale events, ensuring creators are prepared and inspired to generate content. This position will also partner across stakeholders in product, analytics, science, engineering, creative design, and business development, as well as with cross-org stakeholders in outbound and retail to deliver best-in-class marketing experiences.

Key job responsibilities

*Own and develop new strategies for communicating with creators, including lifecycle marketing strategies to attract and retain creators

*Build long-term vision for the creators engagement marketing channel, including prototyping new ideas and working with our social media app partners to unlock new channels to reach creators where they are

*Lead the creator marketing strategy for key retail moments of the year, including high velocity events such as Prime Day.

*Partner with Outbound marketing team and ensure Creators channel receives priority access to new feature launches

*Work closely with product and advocate for tech improvements on roadmaps

*Develop and lead senior-level doc reviews

*Input into senior leader-level documents including regular progress updates, quarterly business reviews, annual planning documents, and more.