Sr. Marketing Manager, Bee

Job description

Bee is building Amazon's personal context layer, a wearable and an intelligence system that capture the customer's day and turn it into private memory that makes every Amazon surface more personal. We were acquired by Amazon and operate as a startup inside it: small team, fast shipping, high ownership.

You will translate product capability into launches customers understand, not feature lists, but the reason someone wears an always-on device and pays a subscription for what it remembers. It means owning Bee's voice everywhere it shows up: social, community, app store, packaging, the website, the launch moment. It means owning the community we already have, our best customers buy Bee for their spouses, parents, and colleagues, and they tell us what to build next, and building the referral motion that behavior implies.

And it means leading category education, because most of the market has never heard of ambient AI.

A day in the life

- Own positioning and messaging for Bee. Define what the product is, who it's for, and why it matters.

- Run launches end to end.

- Own social. Set the voice, plan the calendar, and ship the work.

- Own community. Our most engaged customers are our best source of insight and our most effective acquisition channel.

- Lead category education. Ambient AI is new and most people have never heard of it. Build the brand and content work that explains what it is, why it helps, and why Amazon is the right company to build it.

About the team

Bee is a small team building a new kind of product inside Amazon.

We were a startup, we were acquired, and we still operate like the former, we ship fast, we make decisions in the room, and everyone here does more than their title.