Communications Manager, Small Business Empowerment, Selling Partner Services Communications

Job description

The Amazon Communications team is seeking a driven, creative, and savvy communications professional for the high-visibility role of Comms Manager, Small Business Empowerment. You will lead proactive communications and storytelling around the many ways Amazon empowers and supports the success of small businesses. You will collaborate with stakeholders within the Selling Partner Services business to provide communications counsel on business decisions, uncover new story angles and small business feature opportunities, identify trends and insights to support broader small business-focused narratives, and drive communications for key business announcements, shopping events, and moments.

You will also partner directly with Amazon's independent selling partners, entrepreneurs, founders, and artisans to craft impactful narratives around how they are growing their businesses with Amazon.

This role is located in Seattle, WA.

You are a self-starter who can clearly formulate and communicate comms recommendations and plans to both peers and executives, drive collaborative decisions, build relationships internally and externally, and deliver results. You are also comfortable collaborating with stakeholders and teams across disciplines to develop comprehensive comms campaigns. Additionally, this role will consistently work with a range of media contacts across local and national, ecommerce trade, consumer, and business publications, including nontraditional media such as podcasts, Substack, newsletters, and social media.

You bring strong media relations experience and a keen eye for new and emerging channels.

The ideal candidate will have strong consumer and/or corporate communications experience, a track record of successfully managing proactive announcements with coverage results, and media relations expertise in pitching proactive stories on a national and local scale, while managing issues and reactive storylines. You are passionate about supporting our selling partner community, particularly small and medium-sized businesses, and highlighting Amazon’s support for this community through creative communications campaigns.

Key job responsibilities

- Lead communications strategy for how Amazon supports small businesses as part of its selling partner community

- Develop and execute announcements, launches, and narratives that generate results

- Provide strategic counsel to executives and business teams on messaging and positioning

- Work cross-functionally to create feature opportunities for small business owners in Amazon’s store

- Cultivate and manage relationships with top-tier media contacts

- Write and evolve storylines and talking points in a thoughtful and strategic way

- Build, guide, and execute comms plans, including communicating plans internally and securing leadership approvals

- Navigate complex, fast-moving, and unexpected communications challenges

- Identify opportunities to create news moments and develop strategic recommendations

- Help manage a third-party agency to support comms activities

- Willingness to represent Amazon as a spokesperson