Partner Enablement & Activation Program Lead , Applied AI Solutions

Job description

Amazon Web Services (AWS) Applied AI Solutions (AAIS) is on a mission to make AI real for enterprises. We build and deploy production AI solutions that drive measurable business outcomes at scale, bringing together AI architects, business development professionals, and GTM specialists to help customers move from AI experimentation to production impact.

Today we can only provide dedicated BD/PSA coverage for our priority partners.

The rest need a scalable activation model

repeatable launch readiness, structured campaigns, and partner enablement that converts awareness into business outcomes. This role owns the design and execution of partner enablement and activation programs across the full portfolio. You'll build the frameworks, content architectures, and campaign motions that partner-facing teams (BD, PSA, PDS) use to activate and grow partners at scale. You are the connective tissue between service teams, marketing, field activation, and the Partner GTM organization, ensuring every partner engagement represents the full breadth of AAIS.

Key job responsibilities

Define and maintain the partner launch bill of materials for each AAIS service and for AAIS as a whole (messaging, sales plays, funding, technical docs, enablement resources)

Develop partner-facing enablement content

sales plays, use case one-pagers, proof points, discovery guides, and vertical deep-dives

Design and run activation campaigns with measurable outcomes, with the goal of increasing overall partner health and readiness as measured by our Partner Health Score

Own scaled partner marketing and communications

outreach campaigns, event comms, email series, and partner newsletter content across 3P and AWS-sponsored events

Build and maintain digital showrooms and self-service content experiences across the portfolio, structured for both human use and AI retrieval

Operationalize the partner onboarding framework across services

MAP inclusion, PRM readiness, competency pathways, and training materials

Serve as coordination point for partner activation across AAIS services, reducing fragmentation between enablement, events, and partner programs, and interlock with peer organizations.

'Partnerize' GTM Acceleration team content - Collaborate with GTM Acceleration team and Marketing to adapt internal field activation content for Partner Central, remove sensitive information, and ensure alignment with field activation messaging.

Enable AWS field teams on partner value - Conduct quarterly enablement sessions featuring partners and Partner BD representatives using GTM Acceleration team frameworks, establish monthly enablement cadence, and organize bi-weekly Partner Enablement sessions for Sales Team.

About the team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve.