EMEA Marketing Measurement Lead

Job description

info_outline About the job As the EMEA Marketing Measurement Lead, based in London, you will lead the measurement team responsible for evaluating and optimizing Google's marketing investments across Europe, the Middle East, and Africa (EMEA). Acting as an advertiser, Google Marketing runs full-funnel campaigns to build brand equity and drive performance across critical product areas, including hardware and core consumer services.

In this pivotal role, you will lead and deliver advanced measurement, implement models, develop key metrics, and build statistical frameworks to measure marketing incrementality, media effectiveness, and overall business impact. You will act as a key partner to EMEA Marketing Leadership, Finance, and Product Area teams, bridging investigative mastery with business strategy to guide media planning and allocation to drive impact and growth.