APAC Marketing Manager, YouTube Subscriptions

Job description

info_outline About the job Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base.

This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As a Marketing Manager in the APAC YouTube Marketing Team, your work is instrumental in driving subscriber growth and brand love for YouTube Premium and YouTube Music across the region.

You will lead the development of regional campaign platforms and go-to-market strategies that balance regional scale with local country relevance. Working in close partnership with country marketing teams across multiple markets, you will help localize and scale work that drives consideration, trial, and retention. You will also coordinate across global and regional teams to turn consumer and business insights into effective, high-performing marketing executions.