Trade Marketing Manager

Job description

JOB DESCRIPTION

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity As the Trade Marketing Manager - Ecommerce, you will be responsible for developing and executing e-commerce trade strategies to drive sales, market share, and channel development. This role involves close collaboration with the brand and sales teams to optimize sales, market share, trade plans and promotion efficiency, channel development, and retailer partnerships. The role requires strong analytical, commercial and operational skills to identify growth opportunities while driving customer and consumer experience across multiple online touchpoints.

What You'll Do

Strategic Planning & Execution Develop trade marketing strategies and drive e-commerce execution excellence to achieve targeted sales, market share and commercial objectives. Develop platform-specific growth plans to drive sales, traffic, conversion, and profitability. Drive effective promotion and pricing strategies. Lead monthly e-commerce campaigns, eventing calendars, and commercial plans to drive sales growth. Market Analysis & Insights Monitor competitor activities, assortment, pricing, and promotional strategies to derive actionable insights.

Analyze sales, traffic, conversion, and shopper trends to identify growth opportunities. Leverage platform and shopper data to improve campaign effectiveness and business performance. Collaboration & Communication Work closely with brand, sales teams and multiple commercial functions to align trade marketing strategies and plans. Collaborate with customers and digital agencies to ensure effective execution and optimization of media investments and commercial initiatives.

Performance Monitoring & Reporting Consolidate platform and company KPI dashboards to provide timely performance insights and recommendations. Monitor key digital metrics including traffic, conversion, ROAS, customer acquisition, and sales performance. Lead campaign reviews and recommend actions for continuous improvement. Budget Management Manage, monitor and track the full-year trade marketing budget to ensure monthly targets remain on track.

Optimize budget efficiency and productivity through monthly reviews.

Requirements

Education Degree holder in a related field.

Experience

Minimum 3-5 years of work experience. Relevant industry experience is an advantage. E-commerce knowledge is preferred.

Skills

Proficiency in Microsoft Excel, PowerPoint, and Word. Data-driven mindset with the ability to analyze performance metrics and derive actionable insights. Strong project management skills with the ability to multitask and meet deadlines. Excellent presentation, negotiation, communication, and relationship-building skills. Personal Attributes Proactive, self-motivated and driven with a passion for driving commercial growth.

Strong analytical mindset with a result-oriented approach. Ability to work independently and as part of a cross-functional team. Ability to handle pressure and meet tight deadlines in a dynamic environment. High attention to detail and strong organizational skills. Language Strong command of the English language, both written and spoken. Location This position is based in Imazium, Damansara Uptown, Petaling Jaya. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY

Product Management DIVISION: ANI International Nutrition LOCATION: Malaysia > Selangor : Imazium, No. 8, Jalan SS 21/37 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Not specified MEDICAL SURVEILLANCE: No SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)