Senior Marketing Manager -Endovascular, US Downstream

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION

Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You’ll also have access to: Career development with an international company where you can grow the career you dream of. Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.” An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity We are seeking a Endovascular, Senior Marketing Manager (US Downstream) to join the Strategic Marketing team within our Vascular business, based in Santa Clara, CA.

This is a fully onsite, individual contributor role. Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease. As a global leader and trusted partner in cardiovascular medical technologies, Abbott’s Vascular business is dedicated to advancing care for people impacted by cardiovascular disease. We develop and deliver life-changing, minimally invasive technologies that empower clinicians to navigate complex cases with greater insight, intuition, and innovation.

This individual will be responsible for managing US downstream marketing strategy and execution for the Endovascular portfolio to achieve short- and long-term business objectives. Lead the development and implementation of downstream marketing initiatives, forecasts, promotions and advertising campaigns, and market insights to drive portfolio growth, market share expansion, customer engagement, and commercial excellence.

Ensure marketing activities align with organizational priorities, comply with applicable regulations and standards, and support sustainable business performance through strong cross-functional collaboration and team leadership. What You’ll Work On Develop and implement comprehensive US Endovascular marketing plans (US Downstream) and commercialization strategies for the Endovascular portfolio to achieve revenue, market share, and profitability objectives.

Lead US downstream marketing activities, including market assessment, best in class product launch planning and execution, strategically integrate internal and external voice of customer insights, product positioning, competitive positioning and blunting, value proposition development, and demand creation initiatives. Identify and prioritize growth opportunities through market research, competitive intelligence, customer feedback, and industry trend analysis.

Manage product lifecycle activities, including product launches, line extensions, portfolio optimization, and end-of-life planning. Partner closely with Sales, Commercial Excellence, Sales Training, Contracting, Global Marketing, Clinical, Medical Affairs, and Regulatory Affair to ensure successful execution of commercial strategies and programs. Develop compelling customer-facing programs and US sales enablement tools that support adoption and utilization of the portfolio with special attention to our differentiated technology.

Collaborate with Sales leadership to drive field readiness, training, customer engagement initiatives, and effective execution of marketing programs. Support pricing, contracting, forecasting, and business planning activities to maximize portfolio performance and profitability. Build and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders to inform strategy and strengthen market presence.

Monitor business performance through defined KPIs and analytics, providing recommendations and implementing actions to improve outcomes. Manage marketing budgets and allocate resources effectively to maximize return on investment. Lead, coach, develop, and evaluate a team of marketing professionals, fostering a high-performance culture focused on innovation, accountability, and results.

EDUCATION AND EXPERIENCE

YOU’LL BRING Bachelors Degree in r elated field or an equivalent combination of education and work experience

• Masters Degree In Business Administration or in a related field is highly desired Minimum
• 8 years of progressive marketing, product management, or commercial experience within the medical device, healthcare, or life sciences industry.

Prior experience in Endovascular, Vascular, Cardiovascular, Peripheral Intervention, or related interventional specialties strongly preferred. Demonstrated experience leading downstream marketing activities. Proven track record of successful product launches, lifecycle management, and revenue growth achievement. Experience partnering closely with field sales organizations to develop and execute commercial strategies. Previous people leadership experience required, including coaching, development, and performance management responsibilities.

Experience developing business cases, portfolio strategies, forecasting plans, and commercialization programs.

Preferred Qualifications

Strong strategic thinking and business acumen with the ability to translate market insights into actionable commercial strategies. Demonstrated ability to lead and develop marketing professionals to deliver best in class results. Strong understanding of downstream marketing, product lifecycle management, and commercialization processes. Proven ability to develop customer-centric value propositions and marketing programs that drive growth and market adoption.

Strong analytical and problem-solving skills with experience leveraging data, market intelligence, and customer insights to inform business decisions. Excellent communication, presentation, and storytelling skills with the ability to effectively engage internal and external audiences. Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously. Demonstrated leadership capability, including talent development, coaching, and performance management.

Customer-focused mindset with a strong understanding of physician, hospital, and healthcare system needs. Ability to operate effectively in a fast-paced, highly regulated healthcare environment.

• Apply Now
• Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
• Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life.

Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is $148,700.00 – $297,300.00 In specific locations, the pay range may vary from the range posted.

JOB FAMILY

Marketing Support DIVISION: AVD Vascular LOCATION: United States > Santa Clara : Building B - SC ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 10 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday) Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English

http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf