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Xiaomi · 北京

# 策划经理-aiot

北京 

Listed on Xiaomi ’s official careers site. Posted August 14, 2026. Check that it is still open and apply there.
[Apply on Xiaomi ’s careers site →](https://xiaomi.jobs.f.mioffice.cn/index/position/7519488549294080109/detail)

[OpenNash Jobs](https://jobs.opennash.com/) / [Xiaomi ](https://jobs.opennash.com/companies/xiaomi/) / 策划经理-aiot

## Job description

### 主要职责
- 负责智能家居类产品的上市整合营销，包括产品定位、上市策略、创意传播、营销规划等；
- 深入了解3C行业，对产品、行业有一定认知和判断，能为产品定义提供有效的建议；
- 洞察目标用户的痛点和需求，进行产品文案包装、创意内容策划，用内容打动用户；
- 可以独立负责大型项目，进行跨部门沟通，推动协同部门合作共创，高质量交付；
- 整合公司内外部资源，包括渠道、传播、品牌等资源，提高传播影响力。

## Qualifications

### 岗位要求

1. 5年以上3C数码、4A、互联网策划经验，有硬件产品营销全案者优先； 2. 擅长市场洞察，创意、文案能力强，独自负责过创意案例者优先； 3. 有独立带项目的经验，善于学习，适应比较快的工作节奏，主观能动性强； 4. 良好的团队合作精神、抗压能力和沟通能力，能够熟练使用 Keynote / Sketch 等工具。

## At a glance
- Posted by the employer: Aug 14, 2026
- First seen by OpenNash: Aug 1, 2026
- Last checked: Oct 19, 2026
- Listed for: 79 days
- Location: 北京[Apply on Xiaomi ’s careers site →](https://xiaomi.jobs.f.mioffice.cn/index/position/7519488549294080109/detail)

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