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Xiaomi · 北京

# 品牌策略

北京 

Listed on Xiaomi ’s official careers site. Posted July 24, 2026. Check that it is still open and apply there.
[Apply on Xiaomi ’s careers site →](https://xiaomi.jobs.f.mioffice.cn/index/position/7628223367574063369/detail)

[OpenNash Jobs](https://jobs.opennash.com/) / [Xiaomi ](https://jobs.opennash.com/companies/xiaomi/) / 品牌策略

## Job description
- 根据公司发展战略目标，负责小米品牌建设，制定整体的品牌策略；
- 品牌项目管理，包含品牌定位策略、品牌战役传播策略、产品上市策略等；
- 与各部门协作，制定年度营销规划，并牵引落实和执行；
- 品牌架构规划、品牌管理等相关工作。

## Qualifications

1、本科及以上； 2、6-10年品牌策略或者整合营销经验，对品牌体系和品牌建设有深刻理解； 3、出色的逻辑思维、创造性思维、独立思考、有洞察力、沟通好； 4、熟悉科技、3C行业，至少3年相关行业经验，有兴趣、有热情。

## At a glance
- Posted by the employer: Jul 24, 2026
- First seen by OpenNash: Aug 1, 2026
- Last checked: Oct 19, 2026
- Listed for: 87 days
- Location: 北京[Apply on Xiaomi ’s careers site →](https://xiaomi.jobs.f.mioffice.cn/index/position/7628223367574063369/detail)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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