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Xiaomi · 北京

# 营销策划-小米手机

北京 

Listed on Xiaomi ’s official careers site. Posted August 14, 2026. Check that it is still open and apply there.
[Apply on Xiaomi ’s careers site →](https://xiaomi.jobs.f.mioffice.cn/index/position/7521622421062500460/detail)

[OpenNash Jobs](https://jobs.opennash.com/) / [Xiaomi ](https://jobs.opennash.com/companies/xiaomi/) / 营销策划-小米手机

## Job description
- 负责小米手机的新品全生命周期营销推广，对产品营销结果负责
- 基于行业背景、产品、人群等信息，梳理营销策略和传播节奏（包含不限于整合官方、新媒体、公关等）
- 挖掘和包装产品卖点、输出slogan、产品站、预热物料、官方账号运营等内容
- 利用行业信息和各营销渠道，策划创意营销事件，打造产品热度（包含不限于话题传播、创意视频、达人合作等）

## Qualifications
- 本科以上学历，5年以上消费电子业经验优先，广告公司背景优先
- 创意优，文笔好，执行力强，优秀的策略思考能力
- 有大型市场营销项目及落地经验
- 良好的团队合作精神、抗压和沟通能力、有较强的学习能力

## At a glance
- Posted by the employer: Aug 14, 2026
- First seen by OpenNash: Aug 1, 2026
- Last checked: Oct 19, 2026
- Listed for: 79 days
- Location: 北京[Apply on Xiaomi ’s careers site →](https://xiaomi.jobs.f.mioffice.cn/index/position/7521622421062500460/detail)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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