[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Wise jobs](https://jobs.opennash.com/companies/wise/) · [Search jobs](/search/) Wise · Austin, United States # Regional Marketing Lead, Canada Austin, United States Full-time Manager or lead Marketing Listed on Wise’s official careers site. Posted August 26, 2026. Check that it is still open and apply there. [Apply on Wise’s careers site →](https://jobs.smartrecruiters.com/Wise/744000145765679-regional-marketing-lead-canada) [OpenNash Jobs](https://jobs.opennash.com/) / [Wise](https://jobs.opennash.com/companies/wise/) / Regional Marketing Lead, Canada ## Job description Canada is one of Wise's fastest-growing markets and a key strategic priority in North America. Canadians increasingly use Wise as a day-to-day account – moving money internationally, spending abroad, and paying for groceries and subscriptions – and we're looking for someone to lead the next phase of that growth. You'll own the growth of Wise in Canada, accountable for new customer acquisition and contribution margin. You'll define the Canadian GTM – messaging, positioning, channel mix, and budget allocation – and work in close collaboration with channel leads based in London on campaign execution and optimization, and with the Regional Growth and Product teams on new features and promotions. You'll also be the voice of the Canadian customer, feeding insights back to the Regional Product team to shape the roadmap. ### Responsibilities Market Strategy & Execution Define the go-to-market strategy for Wise in Canada, including messaging, positioning, channel mix, and budget allocation. Own new customer acquisition and contribution margin growth for the Canadian market. Build and maintain a deep understanding of the Canadian customer and competitive landscape. Cross-Functional Execution Work closely with channel leads based in London on campaign execution and optimization across the funnel. Partner with Regional Growth and Product teams on new features and promotions that support Canadian growth. Represent the interests of Canadian customers, capturing and feeding insights back to the Regional Product team for product improvements. ### Channel Oversight Review, challenge, and add value to channel leads' plans and performance, bringing enough depth in acquisition channels to be a credible second opinion, not just a stakeholder. Product & Customer Expertise Become an expert in selling the product – understand the customer, their objections, and what actually converts. Bring that expertise back into planning, positioning, and channel strategy. ## Qualifications You're data-driven. You understand unit economics, payback period, and opportunity sizing, and you use them to make budget and channel decisions. You have experience running geo tests, A/B tests, and other incrementality experiments, partnering with Marketing Analytics and Marketing Science teams on test design, and using opportunity sizing to prioritize where to invest. You have experience owning a marketing budget and being accountable for its return. You're an influential leader who can work cross-functionally across regional and global teams, without direct authority over every lever. You communicate clearly and persuasively, with both regional and global stakeholders. You're entrepreneurial and self-directed, comfortable operating in a matrix organization with ambiguity and competing priorities. You have previous experience working alongside Product. You have deep enough experience across acquisition channels to review, challenge, and improve the work of channel specialists, even without owning execution yourself. Nice to have Experience marketing in Canada or another market with strong newcomer/immigrant customer segments. Experience in FinTech or another regulated industry. French-language business proficiency. ## At a glance - Posted by the employer: Aug 26, 2026 - First seen by OpenNash: Oct 11, 2026 - Last checked: Oct 18, 2026 - Listed for: 53 days - Location: Austin, United States - Employment type: Full-time[Apply on Wise’s careers site →](https://jobs.smartrecruiters.com/Wise/744000145765679-regional-marketing-lead-canada) ## More jobs at Wise ### [Senior Lifecycle Marketing Manager - North/South Americas](https://jobs.opennash.com/companies/wise/jobs/9f4dfc64978ad602ec6a/) Austin, United States ### [Account Manager - Payouts](https://jobs.opennash.com/companies/wise/jobs/c0d12c554180ea3e756d/) Austin, United States ### [Business Development Manager - Expense Management](https://jobs.opennash.com/companies/wise/jobs/6b031275f55de057712f/) Austin, United States ### [Business Development Manager, Mid Market](https://jobs.opennash.com/companies/wise/jobs/e2a549f099295130cde3/) Austin, United States ### [Director of Business Operations - North America](https://jobs.opennash.com/companies/wise/jobs/fcb60c704ca58eb32df6/) Austin, United States ## Similar jobs at other companies ### [Western US/Canada Regional Sales Manager](https://jobs.opennash.com/companies/bae-systems/jobs/3f3478c2621dfebae791/) BAE Systems · Endicott, New York, United States ### [Senior Associate, Growth Marketing Canada, Consumer](https://jobs.opennash.com/companies/doordash/jobs/8fcba84ca800bc21c3d8/) DoorDash · San Francisco, CA ### [Field Regional Marketing Manager, Consumer Apps Marketing](https://jobs.opennash.com/companies/alphabet/jobs/5abe886e5a4ac7cdff7d/) Alphabet · Colorado, USA +1 more ### [Regional Marketing Manager, Consumer Apps Marketing](https://jobs.opennash.com/companies/alphabet/jobs/7f4fc91a4dd04b459dae/) Alphabet · Ohio, USA +1 more ### [Senior Manager, Regional Marketing, Americas](https://jobs.opennash.com/companies/on-semiconductor/jobs/eba8619b1971cfb5c489/) ON Semiconductor · Scottsdale, AZ, United States OpenNash lists jobs from employers’ own careers sites and does not handle applications. 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