[Skip to main content](#main-content)

[OpenNash Jobs](https://jobs.opennash.com/)
[Hiring report](/reports/hiring/) · [All Wise jobs](https://jobs.opennash.com/companies/wise/) · [Search jobs](/search/)

Wise · Singapore

# Senior B2B CRM Manager

Singapore Full-time Manager or lead Marketing 

Listed on Wise’s official careers site. Posted October 12, 2026. Check that it is still open and apply there.
[Apply on Wise’s careers site →](https://jobs.smartrecruiters.com/Wise/744000155068369-senior-b2b-crm-manager)

[OpenNash Jobs](https://jobs.opennash.com/) / [Wise](https://jobs.opennash.com/companies/wise/) / Senior B2B CRM Manager

## Job description

We are hiring a senior regional CRM owner to grow Wise Business across APAC.

### Acquisition and conquest are central

helping businesses discover Wise, understand the value of switching from an existing provider and become active customers. The person will work closely with Sales and regional Marketing, including above-the-line (ATL) and Brand teams, to build a repeatable lead pipeline and acquisition programme. They will own regional content adaptation and hands-on CRM delivery. We need someone who sets direction independently, communicates clearly and builds the relationships needed to deliver through a global organisation.

### Your Mission

Own a prioritised regional B2B CRM roadmap, balancing acquisition, onboarding and activation with longer-term customer value. Partner with Sales on target audiences, qualification, lead handover, follow-up and feedback on lead quality and objections. Connect ATL and Brand campaigns to relevant lead capture, nurture and conversion journeys. Build acquisition and switching journeys, adapting propositions, proof points, tone, creative and channel choices for local business audiences.

Deliver email, push and in-app campaigns end to end, including segmentation, personalisation, testing and QA. Work with Analytics to assess qualified pipeline, conversion, activation and incremental commercial impact, with clear definitions and outcome windows. Own campaign prioritisation, stakeholder communication, calendar coordination, deliverability and adherence to agreed customer-contact standards.

## Qualifications

5+ years CRM or lifecycle marketing experience, including B2B acquisition or nurture programmes with measurable commercial outcomes and clear personal ownership. Experience with leading and growing a high growth CRM team Strong track record of successful cross-channel (email, push, in-app messages etc.) lifecycle comms. End-to-end planning, development and execution of large-scale engaging lifecycle campaigns.

### Customer-first attitude

can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation. Excellent verbal and written communication skills and strive to have a customer-first mindset. Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.

### Self-starter and impact-driven

you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour. Technically-savvy with a creative eye. You’re comfortable with technical matters, but you also care about how your comms look and what message you send to your customers. Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

Regional or global experience with meaningful responsibility with evidence of adapting strategy between markets/regions. Hands-on campaign delivery and analytical judgement, including segmentation, experimentation, customer insight and regional content adaptation. Experience partnering with Sales and Marketing on pipeline, qualification, nurture and conversion; understanding how CRM follows through on demand created by broader campaigns.

### Desirable

Experience specifically for APAC markets. Coding skills e.g. SQL, Liquid etc.

## At a glance
- Posted by the employer: Oct 12, 2026
- First seen by OpenNash: Oct 11, 2026
- Last checked: Oct 18, 2026
- Listed for: 7 days
- Location: Singapore
- Employment type: Full-time[Apply on Wise’s careers site →](https://jobs.smartrecruiters.com/Wise/744000155068369-senior-b2b-crm-manager)

## More jobs at Wise

### [APAC Marketing Director](https://jobs.opennash.com/companies/wise/jobs/2d850c1cff79c8a9da46/)

Singapore

### [B2B Growth Marketing Lead - APAC](https://jobs.opennash.com/companies/wise/jobs/4360e53b615eb4f05d73/)

Singapore

### [CRM Manager](https://jobs.opennash.com/companies/wise/jobs/0c49a5eaf749d830d86c/)

Singapore

### [Partnerships Manager APAC](https://jobs.opennash.com/companies/wise/jobs/c8cc4c6f565399dc99fc/)

Singapore

### [Android Engineer - Spend](https://jobs.opennash.com/companies/wise/jobs/0ec561a67c231cc128de/)

Singapore

## Similar jobs at other companies

### [Head, CRM](https://jobs.opennash.com/companies/delivery-hero/jobs/ae4dfd871cea6047ec97/)

Delivery Hero · Singapore

### [Lead, CRM MarTech](https://jobs.opennash.com/companies/delivery-hero/jobs/6811b4681fb458c01068/)

Delivery Hero · Singapore

### [CRM SDK, Dynamics CRM, Azure, CI/CD / Senior Consultant Specialist](https://jobs.opennash.com/companies/hsbc-holdings/jobs/c8933c7c7a8ee1c2bda3/)

HSBC Holdings · Pune, Maharashtra, India

### [crm specialist](https://jobs.opennash.com/companies/richemont/jobs/dc00d5b7b3759bd253eb/)

Richemont 

### [CRM - Bikaner](https://jobs.opennash.com/companies/grasim-industries/jobs/fcb401a861afa549d974/)

Grasim Industries · Rajasthan

OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)
