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UPM-Kymmene · Shanghai / 上海

# Manager, Marketing, APAC

Shanghai / 上海 Manager or lead Marketing 

Listed on UPM-Kymmene’s official careers site. Posted October 9, 2026. Check that it is still open and apply there.
[Apply on UPM-Kymmene’s careers site →](https://upm.wd103.myworkdayjobs.com/Careers/job/Shanghai--/Manager--Marketing--APAC_NB6026977)

[OpenNash Jobs](https://jobs.opennash.com/) / [UPM-Kymmene](https://jobs.opennash.com/companies/upm-kymmene/) / Manager, Marketing, APAC

## Job description

Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage.

Together we can renew the everyday, for a future beyond fossils! Learn more about us as a workplace upm.com/careers We are now looking for a Manager, Marketing, APAC to join our team at UPM Pulp. You will be a member of the global Marketing, Sustainability and Communications (MSC) team at UPM Pulp, which is part of the UPM Fibres Business Area. This position is based in Shanghai, China. Greetings from your future manager “In this role, you will lead the development of our regional marketing strategy and plans for APAC and drive marketing initiatives that directly contribute to our business objectives, customer engagement and brand positioning.

You will work in close alignment with the global marketing team and the APAC Sales team to position UPM Pulp as the world’s leading multifibre pulp supplier, with focus on growing with our existing customers and achieving strong levels of customer engagement.

This strategic, but also hands-on role calls for a commercially minded marketeer with proven expertise in developing and executing marketing plans in a B2B context.” – Kati Kaskeala, VP, Marketing, Sustainability and Communications, UPM Fibres What you will do
- Develop and execute our marketing strategy and plan for the APAC region, focusing mainly on China and Vietnam, to drive business growth in alignment with our commercial objectives and our global marketing strategy Develop APAC marketing campaigns and/or initiatives based on global concepts and frameworks
- Plan and execute several annual high-profile customer and trade events together with the Senior Specialist, Marketing, APAC, with the main objective of increasing customer engagement and retention and positioning UPM Pulp as our customers’ preferred partner
- Ensure consistent and compelling brand messaging across all channels, localizing global narratives and creating locally relevant content for our digital channels, mainly WeChat
- Gather and use customer insights and data, together with our Sales and Market Intelligence colleagues, to continuously optimize the reach and performance of our marketing initiatives and channels
- Strengthen our marketing through processes, tools and best practices that drive efficiency and impact
- Build direct and fruitful relationships with our key customers in the region, proactively developing joint marketing initiatives with selected customers Who you are You have a relevant master’s degree and a minimum of 7 years’ experience of developing and executing B2B marketing strategies and plans in an international company You know how to create a marketing strategy and plan which is fully aligned with commercial targets and gets buy-in from the Sales team You have a strong understanding of effective B2B communications and marketing channels in APAC, with the proven ability to develop and execute data-driven marketing campaigns and initiatives with measurable business results You have the proven capability to turn a company’s commercial strategy and a wide range of topics into compelling, customer-relevant messaging and content You have excellent communication and project management skills and are very experienced in organizing events You collaborate seamlessly with global and regional teams in cross-functional setups and have excellent interpersonal skills You’re an expert in digital marketing, including key platforms, automation tools and CRM systems You have excellent written and spoken English and Chinese (Mandarin) skills.

Knowledge of Vietnamese is valued You are proactive, curious, structured and solution-focused. You manage pressure effectively, know how to set priorities and are a quick learner This is what we offer to you A meaningful job: We have an inspiring purpose “We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.

### A caring community

Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.

### Development opportunities

We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.

### Responsible employer

Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves. Additional information For support with submitting your application, please contact the HR Service Center at careers@upm.com Follow UPM on X | LinkedIn | Facebook | YouTube | Instagram #UPM #materialsolutions #WeRenewTheEveryday #LI-DNP

## At a glance
- Posted by the employer: Oct 9, 2026
- First seen by OpenNash: Oct 11, 2026
- Last checked: Oct 18, 2026
- Listed for: 9 days
- Location: Shanghai / 上海[Apply on UPM-Kymmene’s careers site →](https://upm.wd103.myworkdayjobs.com/Careers/job/Shanghai--/Manager--Marketing--APAC_NB6026977)

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