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United Overseas Bank · Central Region

# AVP, Investment Portfolio Counsellor

Central Region Finance & Accounting 

Listed on United Overseas Bank’s official careers site. Posted September 23, 2026. Check that it is still open and apply there.
[Apply on United Overseas Bank’s careers site →](https://uobgroup.wd3.myworkdayjobs.com/UOBExternal/job/Central-Region-City-Area/Portfolio-Counsellor_JR79327-1)

[OpenNash Jobs](https://jobs.opennash.com/) / [United Overseas Bank](https://jobs.opennash.com/companies/united-overseas-bank/) / AVP, Investment Portfolio Counsellor

## Job description

### Company

1011 United Overseas Bank Ltd About UOB United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values
- Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in.

As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

### Job Description

About the Department The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. These include deposit, insurance, secured and unsecured loans, investment and wealth advisory services. Personal Financial Services

We design and provide products and services that empower our customers to enjoy greater banking convenience while they extract more value from their money. In particular, we are focused on promoting and developing healthy saving and investment practices across generations.

### Job Responsibilities

Manage and drive Wealth revenue
- This includes Investment and Treasury products Provision of expertise and advisory to sales representatives and Customers on wealth related products Acquire new to wealth businesses for the Bank Sales Performance Targets Responsible for achieving individual targets Cross sell and up sell to grow key product portfolio Minimise attrition of port to competitors Coaching of sales representatives weak in this product field Enhance Customer Satisfaction and Retention Enhance customer service by providing specialised expertise required in managing wealth related products
- Understand customers’ financial profile and needs to develop strategies for customer’s requirements
- Retain high net worth customers through attentive customer care and consultative approach sophisticated demands Sales-Related Activities Acquire all the necessary qualifications and & credentials
- Conduct market updates and briefings
- Conduct regular product and selling workshops Proactive participation in Customer workshops, seminars and marketing events Participation in the UOB’s Sales Leaders Activities Compliance Adherence to Bank’s internal policies, business processes and regulatory requirements including compliance with FAA and related
- Acts J ob Requirements A recognized tertiary education Professional certifications such as Chartered Financial Analyst, Certified Financial Planner or other relevant international investment certifications, e.g.US series 6, etc, will be advantageous
- 5 years of experience in investment advisory, preferably in the capacity of a banking sale professional or in an asset management environment or 5 years RM experience in Bank Passion for investment business
- Strong interpersonal & coaching skills Possess relevant accreditation (M5, M8, M8A) would be preferred Additional Requirements CMFAS M1B - Rules and Regulations for Dealing in Securities (Non SGX-ST members)
- Singapore, CMFAS M5 - Rules & Regulations for Financial Advisory Services
- Singapore, CMFAS M6A - Securities and Futures Product Knowledge
- Singapore, CMFAS M6 - Securities Products and Analysis
- Singapore, CMFAS M8A - Collective Investment Schemes II - Singapore, CMFAS M8 - Collective Investment Schemes
- Singapore, Job Responsibilities Manage and drive Wealth revenue
- Conduct market updates and briefings
- Acts Be a Part of the UOB Family UOB is an equal opportunity employer.
- UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications.

If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application. Apply now and make a Difference

## At a glance
- Posted by the employer: Sep 23, 2026
- First seen by OpenNash: Oct 13, 2026
- Last checked: Oct 20, 2026
- Listed for: 27 days
- Location: Central Region[Apply on United Overseas Bank’s careers site →](https://uobgroup.wd3.myworkdayjobs.com/UOBExternal/job/Central-Region-City-Area/Portfolio-Counsellor_JR79327-1)

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