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Trip.com Group · Shanghai

# 直播运营主管/经理

Shanghai Marketing 

Listed on Trip.com Group’s official careers site. Posted September 28, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ037237&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 直播运营主管/经理

## Job description

职位描述 你将负责酒店实景直播矩阵号的全链路运营，涵盖从账号搭建、主播管理到直播执行与跨区域复制的完整闭环。

### 区域号搭建
- 负责区域矩阵号从0到1的搭建和起号，并保障账号的高效率产出

### 主播招募与管理
- 负责区域主播的招募、筛选、培训和日常管理，搭建区域主播梯队

### 直播运营
- 统筹区域号直播排期、内容策划、选品排品、实景选景搭建、话术优化等直播执行，对区域号GMV负责

### 学徒制落地
- 推动"学徒制"模式落地，培训新人在实景直播中快速成长

### 主播培训
- 设计商家培训SOP，培训和陪跑酒店商家自主开播

### 数据分析
- 监控区域号直播数据，持续优化直播策略和转化效率

### 跨区域复制
- 沉淀区域号运营SOP，推动成功模式向新目的地快速复制 任职要求

### 直播经验
- 3年以上直播运营经验，有从0到1搭建直播团队的成功案例

### 平台经验
- 熟悉视频号直播生态，有视频号直播运营及带货经验优先

### 行业背景
- 有旅游、酒店、OTA行业经验，理解旅游产品特性和用户决策链路

### 主播能力
- 具备主播招募和培训能力，能识别有潜力的新人并快速培养

### 出差要求
- 能接受高频出差（每月至少2-3次），深入各区域目的地

### 抗压能力
- 以结果为导向，能在快节奏、高目标的环境中推动项目落地 加分项 如果你具备以下任意一项能力，我们会优先考虑：

### 百万GMV案例
- 有直播带货单场GMV过百万的案例

### 供应商管理经验
- 有供应商/服务商管理经验

### 短视频策划能力
- 有短视频内容策划经验，能统筹直播+短视频联动

## At a glance
- Posted by the employer: Sep 28, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 21 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ037237&atsApiType=Moka)

## More jobs at Trip.com Group

### [AI Marketing (Associate) Manager (Global Campaign)](https://jobs.opennash.com/companies/trip-group/jobs/bb68d1baaf596d11056b/)

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### [Assistant Manager, Destination Marketing (Europe)](https://jobs.opennash.com/companies/trip-group/jobs/de07c63ac67c2eab6f18/)

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### [Associate Marketing Campaign Manager, US & Canada](https://jobs.opennash.com/companies/trip-group/jobs/60bff663877126fc0800/)

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### [Business Analysis Manager for Global Marketing/Operations](https://jobs.opennash.com/companies/trip-group/jobs/d2a60ca840589b32a334/)

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### [ESG & CSR影响力负责人](https://jobs.opennash.com/companies/trip-group/jobs/cd89dcae5bab85285351/)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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