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Trip.com Group · Shanghai

# 内容运营

Shanghai 

Listed on Trip.com Group’s official careers site. Posted August 31, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036837&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 内容运营

## Job description

【外包岗位】 岗位职责：
- 负责微信公众号、小红书、携程星球号平台的内容策划与日常运营，根据品牌调性独立完成选题挖掘、文案撰写及视觉排版（海报/推文/短图文），持续产出高质量种草笔记，直接支撑拉新目标；
- 跟踪内容发布后的数据表现（曝光、互动、涨粉、拉新转化），定期输出流量复盘报告，基于数据洞察动态调整选题方向与内容策略，与团队共同迭代优化产出；
- 配合品牌活动策划，负责落地执行中的文案产出（活动海报、推文、种草内容等），确保项目高效推进；
- 协助对接内部需求部门及外部供应商，梳理核心信息，推进项目执行。

### 任职要求

1、本科及以上学历，传媒、市场营销等相关专业优先； 2、3年以上新媒体内容运营/文案策划相关经验，有小红书或微信生态内容产出案例者优先； 3、了解新媒体内容生产流程，具备基础排版能力（秀米/Canva等），对数据敏感，能通过数据反推内容策略； 4、熟练运用AI工具（如ChatGPT/Kimi/即梦等）辅助选题、写作与排版，能显著提升内容产出效率与质量； 5、对酒店、旅行或生活方式领域有浓厚兴趣，小红书/微信深度用户，网感敏锐，文字功底扎实。

## At a glance
- Posted by the employer: Aug 31, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 49 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036837&atsApiType=Moka)

## More jobs at Trip.com Group

### [-后端开发工程师-](https://jobs.opennash.com/companies/trip-group/jobs/3fd7aa67824d93394856/)

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### [AI Agent工程师（酒店BU）](https://jobs.opennash.com/companies/trip-group/jobs/f1cc5f5708e062dd4138/)

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### [AI Agent开发工程师](https://jobs.opennash.com/companies/trip-group/jobs/716999cc960252753f0c/)

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### [AI Native 产品经理（线路规划·用户体验方向）](https://jobs.opennash.com/companies/trip-group/jobs/61e27b61f5f48d7fd410/)

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### [AI Native 设计师](https://jobs.opennash.com/companies/trip-group/jobs/a5bbe7c88620bfd54ab4/)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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