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Trip.com Group · Shanghai

# 数据分析-广告策略

Shanghai 

Listed on Trip.com Group’s official careers site. Posted July 9, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ035931&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 数据分析-广告策略

## Job description

### 岗位职责
- 围绕流量拓展和变现效率提升，制定广告流量分配与定价策略，推动广告收入持续增长；
- 负责流量端投放策略，通过AB实验方案设计和效果评估，识别策略优化的机会点，可同时运用因果推断方法（如DID、PSM等），辅助评估策略的真实增量效果；
- 优化商户端广告投放链路，联动算法提供投放与诊断建议，提升广告主的投放体验和效果；

### 深入业务场景，通过数据分析挖掘广告投放和流量分配各环节的优化空间，输出可落地的策略方案并与产品、算法团队协同推进迭代落地； 任职要求
- 本科及以上学历，有3年以上广告、搜索、推荐策略相关工作经验者优先；
- 对数据敏感，有 AB 实验、因果推断、搜索推荐策略分析相关经验者优先；
- 具备项目管理协调能力，并需要和研发和产品等相关部门紧密合作，确保策略方案高效落地；
- 良好的沟通能力，学习力和推动力，具有自我驱动和团队合作精神；

## At a glance
- Posted by the employer: Jul 9, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 102 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ035931&atsApiType=Moka)

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### [AI Native 设计师](https://jobs.opennash.com/companies/trip-group/jobs/a5bbe7c88620bfd54ab4/)

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