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Trip.com Group · Beijing

# 增长投放运营经理

Beijing Finance & Accounting 

Listed on Trip.com Group’s official careers site. Posted April 1, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ018437&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 增长投放运营经理

## Job description

### 核心负责携程金融各信贷类产品的投放获客工作，主要包括
- 以KPI为导向，各业务线增长为考核目标，制定不同信贷产品的投放策略，规划增长路径与适配ROI考核的投放手段
- 管理商店获客、信息流获客、API接贷超、渠道获客等多种投放获客模式的落地执行，渠道运营增长经营管理，监控和复盘投放数据，不断优化投放策略，保证目标的达成；
- 针对大金融信贷类产品下不同获客模式去探索用户的增长点，基于历史投放数据和投放经验复制应用到多产品中，形成方法论，探索并推动获客新模式新玩法的落地；
- 负责新渠道的接入周期管理，推进招采、测试、公示、准入，老渠道的考核运营，制定准入运营管理规范；
- 结合营销活动、风险团队制定优质客群营销方案，协调下游合作渠道同步跟进营销活动类型投放，检测效果；

### 对市场动态敏感，定期监控市场行业动向、同类的竞品变化、关注信贷的市场氛围，及时应用调整投放策略； 任职资格
- 本科及以上学历，3年及以上投放运营经验，熟悉信息流投放玩法，了解媒体模型算法逻辑，熟知RTA和DSP内核玩法者优先；
- 熟悉信贷行业，对投放媒体、代理公司充分了解，善于充分利用资源，解决问题；
- 出色的逻辑能力和数据分析能力，对数字敏感，熟练使用excel、SQL和相关分析工具；
- 较强的合作沟通表达能力、具备跨团队的合作共赢意识，能够协调多方资源解决投放过程中的问题；
- 执行力强，思路清晰有想法，全链路营销思路清晰活跃

## At a glance
- Posted by the employer: Apr 1, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 201 days
- Location: Beijing[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ018437&atsApiType=Moka)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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