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Trip.com Group · Shanghai

# 业务运营经理（全球节演营销策划方向）

Shanghai Marketing 

Listed on Trip.com Group’s official careers site. Posted July 7, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ035892&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 业务运营经理（全球节演营销策划方向）

## Job description

岗位概述 统筹海内外演唱会、音乐节、赛事、展览等品类的营销工作，依托全网互联网平台做全域宣发、票房转化、品牌造势，搭建全球化节演营销体系，统筹营销团队及合作资源，完成营销目标。 岗位职责
- 制定海内外节演项目年度/单项目营销方案，管控营销预算，统筹抖音、小红书、B站、海外社媒等全域平台营销投放与内容宣发；

### 负责重点活动项目全周期营销
- 预热造势、票务分销、达人合作、舆情管控、粉丝运营，保障票房转化达标；
- 对接品牌、文旅政企、海外演艺、票务平台资源，拓展冠名、跨界合作，提升项目商业价值；
- 管理营销小组，统筹供应商合作，完成营销数据复盘，优化营销打法，把控项目营销风险。 任职要求
- 本科及以上学历，3年及以上营销工作经验；
- 具备成熟互联网全域营销经验，熟悉公域投放、新媒体种草、私域运营玩法；
- 能独立操盘大型项目营销，可接受国内外项目出差，具备基础商务对接能力。

## At a glance
- Posted by the employer: Jul 7, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 104 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ035892&atsApiType=Moka)

## More jobs at Trip.com Group

### [AI Marketing (Associate) Manager (Global Campaign)](https://jobs.opennash.com/companies/trip-group/jobs/bb68d1baaf596d11056b/)

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### [Assistant Manager, Destination Marketing (Europe)](https://jobs.opennash.com/companies/trip-group/jobs/de07c63ac67c2eab6f18/)

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### [Associate Marketing Campaign Manager, US & Canada](https://jobs.opennash.com/companies/trip-group/jobs/60bff663877126fc0800/)

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### [Business Analysis Manager for Global Marketing/Operations](https://jobs.opennash.com/companies/trip-group/jobs/d2a60ca840589b32a334/)

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### [ESG & CSR影响力负责人](https://jobs.opennash.com/companies/trip-group/jobs/cd89dcae5bab85285351/)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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