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Trip.com Group · Shanghai

# 达人整合营销经理

Shanghai 

Listed on Trip.com Group’s official careers site. Posted September 9, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ037005&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 达人整合营销经理

## Job description

岗位职责
- 结合业务目标、品牌诉求及市场趋势，独立策划并落地整合营销 Campaign，统筹社媒运营、内容传播、达人合作及线下活动，对项目整体效果负责；
- 制定社交媒体运营及传播策略，结合不同平台的内容生态、热点趋势和用户偏好，推动内容策划、发布、互动及效果优化；
- 负责达人及品牌线下活动的全流程执行，包括方案制定、达人邀约、现场运营、内容产出及后续传播承接；
- 打通线上内容种草、社媒传播、达人合作与线下活动，实现线上线下联动及整合营销全链路闭环；
- 统筹项目策略、创意、预算、排期及内外部资源，跟踪传播和业务数据，完成效果复盘与策略优化。 任职要求
- 本科及以上学历，具备5年以上整合营销、社交媒体运营、品牌营销或内容营销相关经验；
- 同时具备整合营销 Campaign 和社媒运营实战经验，能够独立完成从策略制定、内容策划到项目执行及效果复盘的完整闭环；
- 熟悉主流社交媒体及内容平台的运营逻辑，具备良好的内容 Sense、网感、热点敏锐度和用户洞察能力；
- 具备线下活动策划与执行经验，能够将线上传播、达人营销与线下活动有效串联；
- 熟悉达人生态及合作流程，具备较强的资源整合、项目管理和跨团队协作能力；
- 具备数据意识和商业思维，能够围绕业务目标评估营销效果并持续优化策略；
- 英语流利，可作为日常工作语言。 加分项
- 操盘过线上线下联动、具有较高传播声量或业务成果的整合营销 Campaign；
- 具备海外市场、跨文化营销或海外社媒及达人运营经验；
- 拥有达人、MCN、媒体、品牌或线下活动资源。

## At a glance
- Posted by the employer: Sep 9, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 40 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ037005&atsApiType=Moka)

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Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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