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Trip.com Group · Shanghai

# Performance Marketing Growth Manager

Shanghai Manager or lead Marketing 

Listed on Trip.com Group’s official careers site. Posted July 14, 2026. Check that it is still open and apply there.
[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ035997&atsApiType=Moka)

[OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / Performance Marketing Growth Manager

## Job description

### Responsibilities

中大型Campaign跨部门协同与机制建设 牵头中大型Campaign的跨部门协作机制，聚合Regional BU、中台、渠道投放、创意组，建立「需求收集—创意产出—素材上架—投放—数据回传—复盘迭代」的闭环链路。 明确各阶段里程碑、交付物与协作节奏；对重点项目建立联合计划，在「不增加渠道负担」的原则下支持渠道KPI达成。 统一指标口径与数据看板（如CPI、ROAS、留存率、LTV等），推动定期对齐与项目复盘，形成问题清单与改进闭环。 预算动态调控与增长机会洞察 基于Regional Performance表现及各渠道投放特征差异，动态统筹预算分配，并持续追踪投放效果。 基于数据及AI工具，洞察各渠道及不同用户群体的增长机会，输出预算优化与增量策略建议，最大化整体ROI。 用户增长与全生命周期价值提升 关注获客质量而非仅数量，协同渠道团队平衡CPI与ROI，推动高价值用户的规模化获取。 与渠道、中台、数据、产品、研发团队协作，优化新用户激活与留存路径，提升用户全生命周期价值。

Evergreen Campaign素材体系管理 梳理与渠道方配合的全流程链路，建立Evergreen素材更新迭代周期表（上新节奏、版本控制、淘汰标准、归档与复用机制）。 按「渠道×国家」维度细化素材包与有效风格指南，明确合规要求与品牌规范。 组织常态化A/B测试与快速试错，定期淘汰低效素材，沉淀最佳实践与可复用模板。 AI驱动的素材质量与生产效率提升 与产品、研发等部门深度协作，推动AI能力在素材生产中的应用，提升素材质量与产出效率。 从高效广告中批量化提取创意因子，建立创意特征库，并在不同主题与品类上迭代验证。 接入自动化生产能力，提升素材铺设与迭代效率，降低人工成本。

### Requirements

5–10年渠道增长、投放运营或创意运营相关经验，具备跨部门项目推进经验；旅游/本地生活、电商、内容平台背景优先。 熟悉主流渠道（如Google，Facebook，ASA等）内容与投放逻辑，理解素材对转化与下单的影响路径。 数据分析能力强，能基于数据定位问题、设计测试与落地优化；熟悉A/B测试方法与常见BI工具。 优秀的项目管理与沟通协同能力，有多地区/多语言项目协同经验者优先。

## At a glance
- Posted by the employer: Jul 14, 2026
- First seen by OpenNash: Oct 19, 2026
- Last checked: Oct 19, 2026
- Listed for: 97 days
- Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ035997&atsApiType=Moka)

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OpenNash lists jobs from employers’ own careers sites and does not handle applications.
Dates come from the employer where stated; “first seen” and “last checked” are our own observations.

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