[Skip to main content](#main-content) [OpenNash Jobs](https://jobs.opennash.com/) [Hiring report](/reports/hiring/) · [All Trip.com Group jobs](https://jobs.opennash.com/companies/trip-group/) · [Search jobs](/search/) Trip.com Group · Shanghai # 会员运营（策略方向） Shanghai Marketing Listed on Trip.com Group’s official careers site. Posted August 11, 2026. Check that it is still open and apply there. [Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036414&atsApiType=Moka) [OpenNash Jobs](https://jobs.opennash.com/) / [Trip.com Group](https://jobs.opennash.com/companies/trip-group/) / 会员运营（策略方向） ## Job description 岗位职责 - 负责公司会员权益和积分体系的策略规划与迭代优化，搭建高效用户激励体系，拉升用户活跃度、留存率及用户终身价值。 - 制定年度/季度会员核心运营策略、增长目标及预算规划，拆解核心业务指标，统筹策略落地、过程把控与数据复盘，保障整体业务目标达成。 - 有数据分析能力，能持续迭代优化会员分层运营、积分玩法、权益体系策略，实现精细化用户运营。 - 牵头跨部门协同，联动产品、服务、设计等团队，推进会员策略落地与功能迭代，优化整体用户体验。 - 有风险意识，规避刷分、套现、恶意薅羊毛等风险，保障会员体系合规稳定长效运营。 - 统筹团队工作分配、业务指导、流程梳理及复盘优化，赋能团队能力提升，提升整体策略运营效能。 任职要求 - 本科及以上学历，5年以上互联网会员策略、积分权益运营相关经验，有用户精细化增长经验优先。 - 具备扎实的数据分析与策略能力，熟练使用SQL、Excel，可独立完成指标拆解、数据复盘、问题定位，输出可落地的优化策略方案。 - 精通会员积分、权益激励体系搭建逻辑，拥有完整的会员策略迭代、活动策划、分层运营落地实战经验。 - 具备优秀的项目统筹与跨部门协同能力，自驱力、执行力强，可高效整合资源推进策略落地。 - 结果导向、逻辑思维清晰，具备较强的商业敏感度与策略创新能力，适配业务快速迭代节奏。 - 拥有3-5人团队管理、业务带教、工作流程搭建经验者优先。 ## At a glance - Posted by the employer: Aug 11, 2026 - First seen by OpenNash: Oct 19, 2026 - Last checked: Oct 19, 2026 - Listed for: 69 days - Location: Shanghai[Apply on Trip.com Group’s careers site →](https://careers.trip.com/#/job-detail?fromId=MJ036414&atsApiType=Moka) ## More jobs at Trip.com Group ### [AI Marketing (Associate) Manager (Global Campaign)](https://jobs.opennash.com/companies/trip-group/jobs/bb68d1baaf596d11056b/) Shanghai ### [Assistant Manager, Destination Marketing (Europe)](https://jobs.opennash.com/companies/trip-group/jobs/de07c63ac67c2eab6f18/) Shanghai ### [Associate Marketing Campaign Manager, US & Canada](https://jobs.opennash.com/companies/trip-group/jobs/60bff663877126fc0800/) Shanghai ### [Business Analysis Manager for Global Marketing/Operations](https://jobs.opennash.com/companies/trip-group/jobs/d2a60ca840589b32a334/) Shanghai ### [ESG & CSR影响力负责人](https://jobs.opennash.com/companies/trip-group/jobs/cd89dcae5bab85285351/) Shanghai ## Similar jobs at other companies ### [会员运营](https://jobs.opennash.com/companies/meituan/jobs/5ad91f760a87761efac1/) Meituan · 北京市 ### [AI builder-策略方向](https://jobs.opennash.com/companies/meituan/jobs/4370703b949d161b4a59/) Meituan · 上海市 ### [企微运营岗（策略方向）](https://jobs.opennash.com/companies/ping-an-insurance/jobs/211a5ffc5dd4682768b0/) Ping An Insurance Group · 深圳市 ### [创新项目管理岗（策略方向）](https://jobs.opennash.com/companies/ping-an-insurance/jobs/0395e40e149cb8d4bac3/) Ping An Insurance Group · 深圳市 OpenNash lists jobs from employers’ own careers sites and does not handle applications. Dates come from the employer where stated; “first seen” and “last checked” are our own observations. OpenNash Jobs · Official listings with dates and links to the employer. [Weekly hiring report](/reports/hiring/) · [Methodology](/methodology/)